In the wake of Labour’s overwhelming victory in the UK general election, the Meetings Industry Association (MIA) has voiced its hopes and expectations for the future of the business meetings and events sector. Kerrin MacPhie, the Chief Executive of MIA, highlighted the pressing challenges and potential opportunities the new government must address to support this vital industry.

According to the latest quarterly MIA Insights, 4% of professionals believe the UK government supports the sector. The survey, published on July 4th, revealed widespread dissatisfaction, with industry experts citing recruitment issues, inadequate public transport infrastructure, and a lack of international attractiveness as crucial areas needing government intervention.

Championing Security with Martyn’s Law

As the threat of terrorism remains significant, the MIA has welcomed Labour’s commitment to enacting Martyn’s Law, which aims to enhance the security of public events and venues. This legislation, named after Martyn Hett, a victim of the 2017 Manchester Arena bombing, seeks to impose stricter security measures to protect the public. The MIA has supported Figen Murray’s campaign for this law, emphasizing the importance of cultivating a strong security culture within the sector. “We will continue to champion Martyn’s Law and ensure best practices are communicated clearly to all staff,” said MacPhie.

Supporting Small and Medium Enterprises

Labour’s promise to bolster support for small and medium-sized enterprises (SMEs) has been positively received by the MIA. Many small firms, entrepreneurs, and self-employed individuals are integral to the vibrant business meetings and events sector. Labour’s proposed roadmap to facilitate investment planning is a potential catalyst for further investment in the industry. “Our latest MIA Insights reflect the necessity of such support to sustain and grow our industry,” MacPhie noted.

Revamping the Apprenticeship Levy

With less than half of the sector employing apprentices, the MIA endorses Labour’s plan to introduce a new ‘growth and skills levy’. This innovative approach would grant operators greater flexibility to allocate up to 50% of their levy contributions toward alternative training routes, thus ensuring the sector receives the precise training required to thrive. “This fresh approach will help the sector flourish by providing the necessary skills training,” emphasized MacPhie.

Transforming Transport Infrastructure

Investment in the UK’s transport infrastructure, particularly the modernization of Britain’s railways, is critical for maintaining the country’s appeal as a premier destination for world-class business meetings and events. A reliable transport network is essential for accessibility across regions, supporting the sector’s role as a dynamic marketplace for Britain’s key economic sectors. “Our diverse range of quality venues showcases Britain’s creativity and innovation, contributing significantly to the UK’s tourism industry,” MacPhie remarked.

Recognizing the Meetings Industry’s Value

MacPhie expressed disappointment that previous governments have overlooked mainly the expansive UK hospitality industry, encompassing far more than just pubs and restaurants. Despite facilitating over £165 billion in trade, the business meetings and events sector has been underrepresented. The MIA will persist in advocating for the recognition of this sector, highlighting its potential to expand the UK’s trade, exports, and knowledge economy and attract inward investment.

Building Strong Government Relationships

Over recent years, the MIA has cultivated robust relationships with key government departments, including the Department for Digital, Culture, Media and Sport. These connections have been instrumental in informing the government about the sector’s challenges and opportunities. With Labour now in power, the MIA plans to engage with officials proactively. “We will be inviting government representatives to meet with us in the coming months to discuss strategies for elevating our sector on the government agenda,” MacPhie stated.

The MIA’s response to Labour’s victory is a clarion call for the new government to recognize and support the business meetings and events sector. With targeted policies and collaborative efforts, this vital industry has a promising path ahead.

Written by: Octavia Koo

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