Accelya, a leader in airline software solutions, has launched an innovative service called FLX Select. This service is designed to bring New Distribution Capabilities (NDC) to the airline industry with unprecedented speed and standardization. It promises to revolutionize how airlines generate offers and create orders, achieving full deployment within 90 days.

Breaking Barriers in Airline Distribution

FLX Select is set to transform the airline industry by removing traditional distribution and retailing constraints. Airlines can significantly enhance the customer experience and generate new revenue streams through this service. Major travel sellers and aggregators, including industry giants Travelfusion and Navan, have already committed to FLX Select. This commitment provides airlines with immediate access to a vast network of travel suppliers, ensuring a swift and efficient transition to NDC.

Accelerated Return on Investment

The primary advantage of FLX Select lies in its ability to deliver a rapid return on investment. By leveraging Accelya’s market-leading NDC technology, airlines can achieve incremental ancillary revenue and cost efficiencies in distribution. This streamlined approach improves operational efficiency and empowers airlines to take control of their retailing strategies.

A Standardized Approach to NDC Implementation

Accelya’s years of expertise in NDC technology are encapsulated in FLX Select. The service includes a predefined scope of capabilities and a consistent deployment process. Key components such as API partner onboarding, travel seller integration, and industry-leading sales portals are standardized. This ensures a seamless and efficient deployment, quickly bringing the benefits of modern retailing to the broader airline community.

Strategic Partnerships for Broad Impact

FLX Select is launching with the backing of top-performing aggregators and travel sellers. Partners like Travelfusion and Navan are pivotal in bringing a vast network of global and regional travel suppliers to the service. This collaboration enables airlines to drive NDC bookings almost immediately, capitalizing on these industry leaders’ expansive reach and expertise.

Market Leadership and Future Prospects

A recent report from leading airline analyst T2RL underscores Accelya’s dominance in the NDC market. The report highlights Accelya’s market leadership position, with Accelya powering 57% of all NDC sales in 2023. This achievement is a testament to Accelya’s commitment to innovation and excellence in airline distribution technology. The company has announced several modern retail partnerships and extensions with airlines in 2024, further solidifying its position as a market leader.

Voices from the Industry

Sam Gilliland, Accelya’s CEO, expressed his enthusiasm for the launch, stating, “Accelya’s customers are taking control of their retailing, improving distribution costs, and setting themselves up for Offer and order transformation through our FLX Platform. We are delighted to bring the benefits of Modern Retailing to the wider industry by standardizing and simplifying NDC implementation through FLX Select.”

Ian Fette, VP of Engineering at Navan, shared similar sentiments: “We are excited to partner with Accelya on FLX Select. Navan believes in NDC’s promise to benefit both airlines and passengers through modern retailing and servicing channels. Having a simplified and standardized NDC deployment will speed up both time to market and the Navan Group’s capacity to integrate with more airlines.”

Eytan Bicaci Baruh, Vice President Commercial of Travelfusion, added, “Accelya is the clear leader in NDC, and we are delighted to partner with them on FLX Select, which will decomplexify NDC for more airlines, allowing them to control their distribution. We see that many airlines will benefit from this initiative, and we look forward to onboarding them through our valued partnership with Accelya.”

Accelya’s introduction of FLX Select marks a significant milestone in the evolution of airline distribution technology. By enabling fast, standardized NDC deployment, FLX Select offers airlines a powerful tool to enhance their retailing capabilities, improve customer experiences, and drive new revenue. With the support of significant travel sellers and a proven track record of success, Accelya is poised to lead the industry into a new era of modern retailing.

For more information, visit Accelya’s official website.

Written by: Anne Keam

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