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Employee and guest experience platform Like Magic has appointed Antonia Bernhardt as Head of Sales and Business Development as the company continues to expand its commercial partnerships this summer.
Antonia was previously Senior Sales Director at Mews, a hospitality management system scale-up with a $1.2 billion valuation that gained unicorn status in March. She brings over a decade of experience consulting with hospitality groups and chains across Central and Eastern Europe (CEE) on developing and integrating digital guest and employee journeys.
In previous roles, Antonia expanded international market presence and global sales at Generator Hostels. She also held operational and customer-facing roles at top international hospitality brands such as Marriott, Radisson, and Sandals.
At Like Magic, Antonia will spearhead the company’s strategic growth initiatives, focusing on expanding commercial partnerships and driving sales.
Antonia Bernhardt, Head of Sales and Business Development at Like Magic, said: “Like Magic really is on the cusp of transforming the hospitality sector forever, and I’m hugely excited to be joining at such an important time.
“We’re moving into an era where technology isn’t just a tool but a partner in delivering exceptional service. Markus and the team have developed a truly best-in-class platform, one that will change the hospitality landscape by addressing key challenges faced by both employees and guests.”
Markus Feller, CEO at Like Magic, added: “Antonia’s extensive experience in digital transformation and her proven ability to drive growth puts Like Magic in a strong position for continued expansion as we push forward with our ambitions.
“Antonia has consistently demonstrated her ability to develop strong lasting partnerships as well as to drive initiatives that streamline operations and transform the guest experience, leading to more profitable businesses across the CEE region.
“Her leadership, expertise and deep experience will be instrumental as we continue to push the boundaries of what technology can achieve in hospitality.”
Antonia’s appointment comes amid a period of significant growth for Like Magic. In June, the company won the Innovative Use of Technology Award at the prestigious Serviced Apartment Awards. The platform is also poised to finalise several new partnerships in the coming months, fueled by increasing demand for automated technology in the hospitality sector.
Like Magic’s platform brings a booking engine, guest platform, employee interface and monitoring tools all into one place, creating a center of operations for hotel management. This unlocks a completely digital guest journey for guests if they prefer.
In addition to enabling staff to perform 80% of their daily tasks from one single system, Like Magic also allows guests to carry out a range of actions without staff assistance. These range from checking in, ordering food, requesting additional linen or pillows, and creating keyless room passes – requiring only a smartphone.
The platform allows staff to run operations using a traffic light system of notifications and recommended actions, making the whole process of customer service and property management much more automated.