On behalf of international travel and lifestyle brand TUMI, we are thrilled to announce the launch of our latest campaign featuring the beloved Tegra-Lite® and Alpha Bravo collections, starring our Global Ambassador and professional footballer, Son Heung-Min. The campaign captures Son at his second home, the renowned Tottenham Hotspur Stadium, providing a glimpse into his fast-paced life with TUMI by his side.
This new campaign highlights the discipline required for success, with TUMI’s trusted and sleek Tegra-Lite® and Alpha Bravo collections serving as Son’s steadfast companions. The collection products are showcased in an elevated and authentic manner, captured behind the scenes at the iconic stadium and throughout Son’s journey. From his biggest wins to moments of relentless pursuit, TUMI supports him in performing at his highest level.
TUMI’s Tegra-Lite® collection is crafted from Tegris®, a durable yet lightweight material used in lifesaving armor, race cars, and professional athletic gear. The Alpha Bravo collection features hyper-functional bags designed for a fast-paced life, made with ballistic nylon, TUMI’s signature fabric for over three decades. These collections encapsulate TUMI’s DNA and consistently elicit customer love.
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