Introducing Free Førm, the innovative new creation by Australian beverage brand CAPI, set to revolutionise the adult beverage market with its commitment to authenticity, taste, and your well-being.
Crafted with care and bartender expertise, Free Førm offers premium, all-natural beverages free from fake ingredients and passing trends. It’s a celebration of taste and craftsmanship, simplifying the drinking experience without compromising on flavour or quality.
The product line-up features enticing flavours catered to a grown-up palate. From the bright and juicy Australian Spritz to the refreshing Low Sugar Margarita and classic Craft G&T, each beverage promises the depth and complexity of a mixed drink, sans the alcohol. The Free Førm Zero Alc range is dedicated to providing consumers with a sophisticated alternative to the current non-alc ready to drink market offering, ensuring that zero alcohol doesn’t mean zero flavour.
Designed and developed by CAPI, Free Førm embodies a fresh perspective, presenting its offerings in convenient aluminum cans. This departure from traditional glass bottling affords Free Førm greater versatility, removing constraints imposed by weight and fragility.
“We’re thrilled to introduce our Zero-Alc Free Førm cans to the market,” says Thurman Wise, Director of Brand & Innovation at CAPI. “With our unwavering dedication to authenticity and taste, Free Førm represents a new era in adult beverages. We’re excited to offer consumers an easy-to-enjoy, premium option that aligns with their lifestyle and values.”
Free Førm Drinks are available in-store and online exclusively at Coles. To learn more about the product range, visit www.drinkfreeform.com.au
