Brisbane has been selected to host the Australian Tourism Exchange (ATE) in 2025, a significant boost to Australia’s tourism sector. Set to take place at the Brisbane Convention & Exhibition Centre from April 28 to May 1, 2025, this prestigious event marks a notable return to Brisbane after an 18-year hiatus.

Federal Minister for Trade and Tourism, Senator Don Farrell, highlighted the importance of ATE for Australia’s tourism industry. “The Australian Tourism Exchange is crucial for our tourism businesses to showcase their products and demonstrate why Australia is an unparalleled destination,” said Farrell. “With Queensland preparing for the 2032 Olympics, ATE’s return to Brisbane will connect international buyers with local businesses, capitalizing on this golden decade.”

Queensland’s Tourism Minister, Michael Healy, echoed these sentiments, noting Queensland’s prominence as a premier holiday destination. “ATE is our industry’s marquee event. We eagerly anticipate welcoming hundreds of international buyers and sellers to Brisbane, which is flourishing with new tourism infrastructure and opportunities,” said Healy.

Tourism Australia Managing Director Phillipa Harrison emphasized the event’s role in sustainable growth. “Melbourne has done an excellent job hosting ATE. We look forward to Brisbane, home to many tourism operators, taking the reins,” said Harrison. “By ATE25, we anticipate surpassing 2019 tourism benchmarks, focusing firmly on the future.”

Tourism and Events Queensland CEO Patricia O’Callaghan expressed pride in Queensland’s role as Australia’s top holiday destination. “Welcoming ATE back will benefit Queensland’s economy by an estimated $8.5 million,” said O’Callaghan. “The long-term benefits from ATE are immense, helping us reach our goal of $44 billion in overnight visitor expenditure by 2032.”

Brisbane Economic Development Agency CEO Anthony Ryan highlighted Brisbane’s growing recognition as a global travel destination. “Renowned publications like Lonely Planet and TIME Magazine have recently named Brisbane among the world’s top destinations. Hosting ATE 2025 will further elevate our city’s profile,” said Ryan. “This event offers an invaluable platform for Brisbane to shine, connecting tourism operators with international buyers in a city teeming with new attractions, hotels, dining experiences, and cultural gems.”

ATE25 is a collaborative effort by Tourism Australia, Tourism Events Queensland, and the Brisbane Economic Development Agency, promising an unforgettable experience for all attendees. As Brisbane gears up to roll out the welcome mat, the city stands ready to showcase its unique charm and dynamic offerings to the world.

Written by: Michelle Warner

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