Go City, the world’s leading sightseeing pass brand, has expanded its offerings through a strategic partnership with Merlin Entertainments, the global leader in branded entertainment destinations. The Sydney Pass now includes Merlin’s iconic Sydney attractions – SEA LIFE Sydney Aquarium, Sydney Tower Eye, Madame Tussauds Sydney and WILD LIFE Sydney Zoo.
“We’re delighted to enter a partnership with Go City to showcase the best of Merlin’s Sydney attractions. Our current strategic direction looks to accelerate growth in key gateway city clusters around the world, this includes Sydney – home to the iconic Sydney Tower EYE, SEA LIFE Sydney Aquarium, Madame Tussauds Sydney and WILD LIFE Sydney Zoo, the Go City’s Sydney Pass now offers the best experiences the city has to offer!” said Richard Dilly, Sydney Cluster General Manager at Merlin Entertainments.
“We are thrilled to be working with Merlin Entertainments and adding Sydney to our global partnership. Go City customers can now access all the incredible Merlin attractions in Sydney. Thanks to our API connection with Merlin, Go City customers enjoy a seamless reservation journey as they get to make reservations based on planned visit date and time through the Go City app.” said Dan Penner, Senior Commercial Director, APAC at Go City.
“With all the big attractions now on our Sydney pass and customer savings of up to 40%. Go City ensures travellers experience all the best things to do in Sydney and our other 30+ global destinations. Attractions also love working with us due to our proven ability to boost revenue and reach to long-haul markets. In recent years, Go City has focussed on developing Asian markets and is strategically positioned to leverage our new sales channels to Sydney, particularly targeting key markets like China, South Korea, as well as returning travellers from North America, the UK and Europe.”
Go City unlocks the best a city has to offer with leading attractions, observation decks and theme-parks, as well as the hidden gems of a city, all hand selected by location experts in more than 30 destinations across four continents.
Merlin Entertainments owns and operates world-renowned theme parks and attractions, including LEGOLAND®, SEA LIFE Aquariums, Madame Tussauds and many more.
To purchase a Go City Sydney pass, visit: https://gocity.com/en/sydney
