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ITB China is excited to announce Maldives as the Official Partner Destination of ITB China 2024, held on 27 – 29 May in Shanghai. The partnership aims to attract more Chinese tourists and puts the unique island destination in the spotlight of China’s outbound travel market.

The Maldives, renowned worldwide for its breathtaking natural beauty, pristine beaches, and lavish luxury, is showcasing its offerings in ITB China’s largest national pavilion with more than 40 travel companies as co-exhibitors during the three-day B2B event. Notable achievements include securing the prestigious title of World’s Leading Destination at the World Travel Awards for four consecutive years (2020-2023).

“We are thrilled and honored to be the Official Partner Destination of ITB China 2024,” said Ms. Fathmath Thaufeeq, Managing Director & Chief Executive Officer of the Maldives Marketing & Public Relations Corporation (MMPRC), the National Tourism Promotion Body of the Maldives. “We are excited about the opportunity to engage with our global partners and the travel trade from China to share the latest updates about the Maldives, our tourism products and unparalleled offerings. This partnership allows us to showcase our destination’s unique beauty and reinforce our position as the top-of-mind destination for travelers from China and worldwide”, Thaufeeq added.

During the show, MMPRC will host an array of engaging activities within its booth to showcase and promote its vibrant tourism offerings. Attendees can participate in B2B meetings and insightful interviews to learn more about “Maldives…The Sunny Side of Life” and plan their perfect tropical getaway. All attendees of ITB China can immerse themselves in gastronomical and cultural experiences for a taste of the authentic culture and heritage of the Maldives.

During the three days of the trade show, MMPRC will provide information about the latest products, services, and experiences through promotional materials and during face-to-face meetings. Moreover, MMPRC is delighted to announce a press conference scheduled on Day 1 of ITB China, providing an invaluable opportunity for engagement with and from attending media. These activities collectively aim to provide a glimpse of the Maldives experience for Chinese travelers, foster connections, and promote dialogue within the dynamic landscape of the global travel and tourism industry.

For 2024, MMPRC has exciting activities lined up for the Chinese travel market, encompassing an e-learning campaign, digital promotions on leading Chinese apps, outdoor marketing initiatives, joint promotional campaigns, familiarization trips, social media campaigns, and active participation in fairs and exhibitions. The resumption of flights, coupled with renewed marketing efforts in the Chinese market are poised to generate positive outcomes for the Maldives tourism industry, further strengthening the position of Maldives as desirable travel destination in the minds of Chinese travelers.