The Fiji Tourism Exchange 2024, a pinnacle event in the South Pacific tourism calendar, commenced yesterday with a vibrant opening ceremony at the Sofitel Fiji Resort and Spa in Denarau. Over two days, this event brings together industry stakeholders from across the globe to delve into Fiji’s distinctive tourism offerings and cultivate long-lasting business relationships.
Addressing attendees at the ceremony, the Acting Prime Minister and Minister for Tourism and Civil Aviation, Hon. Viliame Gavoka, emphasised the pivotal role of tourism in Fiji’s economy and extended his heartfelt appreciation to all participants.
“Tourism remains a cornerstone of Fiji’s economy, and the Fiji Tourism Exchange serves as a prime platform to showcase our rich culture, traditions, and amazing natural wonders to the world. It’s heart-warming to witness such an overwhelming turnout, with even greater enthusiasm than last year. Boasting participation from over 125 buyers, 80 sellers, and representatives from 19 international media outlets, we have over 4,000 meetings scheduled! We’re building upon the success of last year, and the momentum is palpable,” remarked the Hon. Minister.
The Minister also shared updates on property developments, including the expansion of existing resorts and the launch of innovative hospitality ventures. This highlighted growth and innovation in Fiji’s tourism sector, offering something new to visitors.
In his address, Andre Viljoen, Tourism Fiji Chair and Managing Director and CEO of Fiji Airways, warmly welcomed all delegates to the Fiji Tourism Exchange, emphasizing the unique opportunity to extend Fijian hospitality to guests from all corners of the world. “It’s an exciting time for Tourism Fiji as we forge forward optimistically, resilient in our strategic vision to continue to build a sustainable and growing tourism industry. Through close collaboration with our stakeholders and partners, we place significant emphasis on optimizing the value of visitor expenditure, enhancing yield, and introducing new experiences into the market,” highlighted Viljoen.
Echoing these sentiments, Tourism Fiji CEO Brent Hill expressed optimism regarding the opportunities the Fiji Tourism Exchange will engender for the country’s tourism sector. “We’re delighted to host the Fiji Tourism Exchange 2024 in partnership with our platinum sponsors, Fiji Airways. We recognise the potential of our event to facilitate meaningful engagement. As we move forward, it’s evident that our tourism landscape is evolving. Our tourism industry is strong, performing incredibly well, positioned for further growth, and our country is well prepared to take on the challenge. We eagerly anticipate exchanging ideas and forging lasting partnerships during this event,” shared Hill.
With an anticipated attendance exceeding 550 delegates (10% above last year!), including tourism operators, international buyers, and media representatives worldwide, the Fijian Tourism Expo 2024 promises an agenda brimming with workshops, seminars, media updates and invaluable networking opportunities.
The FTE event was held at the Sheraton Fiji Golf and Beach Resort in Denarau.
