In a landmark decision, Phuket has been selected to host the prestigious Global Sustainable Tourism Council (GSTC 2026), heralding a new era for Thailand’s tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries. This event is set to transform Phuket into a global beacon of sustainable practices and innovation in tourism.

The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with the Phuket Province, Sustainable Tourism Development Foundation (STDF), Tourism Authority of Thailand (TAT), and Designated Areas for Sustainable Tourism Administration (DASTA), spearheaded the successful bid. This victory signifies a robust partnership among these entities and positions Phuket at the forefront of the global sustainability movement.

Chiruit Isarangkun Na Ayuthaya

Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, emphasized the strategic implications of this achievement. “Securing GSTC 2026 underscores our commitment to integrating sustainable practices within the MICE sector and beyond. It reflects our collective ambition to advance Phuket and Thailand as leaders in the global tourism arena,” he stated.

The GSTC 2026, themed “Regenerative Tourism,” aims to redefine the contours of travel and tourism. Scheduled for April 2026, the event will bring together over 700 delegates from more than 60 countries, including experts from governmental bodies, the hospitality sector, educational institutions, and NGOs. These discussions will pivot around innovative strategies to foster tourism that replenishes and restores environmental and cultural assets.

Governor Sophon Suwannarat of Phuket expressed gratitude towards the collaborative efforts that made this possible. “This is more than a win for Phuket; it’s a strategic move to boost global confidence in Thailand’s tourism capabilities,” he remarked.

Phuket’s readiness to host such a significant event is evident in its state-of-the-art infrastructure, which includes modern airports, world-class hotels, and a unique cultural identity that continues to attract global attention.

Mr. Bhummikitti Raktaengam, President of the STDF, highlighted the practical steps towards sustainability. “We are committed to reducing carbon emissions and enhancing waste management through strategic partnerships and innovations. Hosting the GSTC 2026 is just the beginning of our journey to position Phuket as a global leader in sustainable tourism,” he said.

Moreover, the TAT’s participation ensures that the GSTC 2026 will elevate Thailand’s tourism profile on the world stage. Ms. Thapanee Kiatphaibool, TAT Governor, outlined the broader impact of the event. “Hosting the GSTC will not only enhance our environmental stewardship but also improve our appeal to high-quality tourists who value sustainability,” she noted.

The event is also anticipated to generate significant economic benefits, with an expected revenue of over 50 million baht, highlighting the economic potential of sustainable tourism.

In conclusion, Phuket’s selection as the host city for GSTC 2026 is a testament to Thailand’s visionary approach to sustainable tourism and its readiness to play a pivotal role internationally. This event promises to enrich Phuket’s tourism landscape and set a global benchmark in sustainable tourism practices.

Written by: Bridget Gomez

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