VANITY GROUP announces new partnership with luxury French haircare brand, Christophe Robin, with an exclusive hotel collection. This partnership marks Christophe Robin’s first foray into the hotel channel and further cements the partnership between THG and VANITY GROUP as their preferred guest amenity partner.
Originally created in a prestigious Parisian salon, Christophe Robin products regularly achieve cult status, winning countless accolades and earning a number of A-list fans.
VANITY GROUP have transformed two of their most-loved ranges into two luxurious, contemporary hotel collections:
- Hydrating: with aloe vera at the base of the formulation, this collection intensely hydrates and transforms hair for silky soft, instantly quenched strands. The hydrating collection has a light, fresh scent with citrus top notes, a floral heart, and woody base
- Regenerating: Awakening and revitalizing, the Regenerating Collection is infused with prickly pear oil, a true natural treasure rich in omega-6, omega-3 and vitamin E to nourish, protect and rejuvenate the hair fibre. Bergamot and orange top notes combine with a floral heart and vanilla and tonka bean
CEO and founder of VANITY GROUP, Paul Tsalikis said of the new partnership: “Christophe Robin is a universally loved and trusted brand. Introducing it into hotels is a huge privilege and we are confident it will sit on some of the most prestigious vanities,
connecting guests with a trailblazer in the haircare category. I look forward to continuing to work with THG on bringing their brands to life through hotel collections and unique creative partnerships.”
Shokooh Ossareh, Christophe Robin General Manager, added:
“Christophe Robin has always been passionate about improving hair and scalp health through our product range. Partnering with VANITY GROUP enables us to help more people achieve their hair’s full potential, and welcome them into the world of Christophe Robin, through our Hotel Collection. VANITY GROUP have shown time and time again their ability
to grow genuine partnerships between hotels and brands. We look forward to seeing the Christophe Robin Hotel Collection unleash its magic in hotels across the globe.”
The Christophe Robin Hotel Collection will be available in 30ml tubes, 50ml mini bottles, 25g triple milled soap, 300ml and 400ml refillable bottles, and innovative 380ml floating non-refillable bottles.
In VANITY GROUP’s continued push for sustainability, the Christophe Robin Hotel Collection is part of the Global Recycled Standard, guaranteeing that at least 20% of certified recycled materials used have traceability from recycled to the final product and is inclusive of ethical and responsible production, chemical restrictions and environmentally friendly practices in production. It is also PETA-approved, Vegan-certified and never tested on animals.
The hotel collection will be exclusively distributed by VANITY GROUP. Christophe Robin products are also available at christopherobin.com and select retailers.
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