As awards season continues, the Yosemite Mariposa County Tourism Bureau, Noble Studios and the re-designed Yosemite.com continue to be heralded as the cream of the crop with a total of six awards following the American Advertising Awards (Reno/Tahoe Chapter) and the E-Tourism Summit’s ETSY Awards.
The honors highlight an incredible creative effort between two long-standing partners in the destination marketing space and a combined vision that led to a beautifully developed destination marketing website for Yosemite Mariposa County. The new Yosemite.com drives increased engagement between potential visitors, Yosemite National Park, and the lodging partners of YMCTB in Mariposa County.
“The continued recognition that our team’s efforts continue to bring in is encouraging and validating,” said Jonathan Farrington, CEO and Executive Director for the Yosemite Mariposa County Tourism Bureau. “Our goal is to support Mariposa County residents, businesses, and its lodging industry to the best of our ability and these continued honors highlight that we’re not only doing it well, but we’re also setting a standard in the industry with our partner, Noble Studios.”
On March 16, Yosemite.com earned four awards at the American Advertising Awards Reno/Tahoe Chapter (ADDYs) including Overall Best in Show, the highest honor. Other ADDYs included Gold in Consumer Website Design, Gold in Digital Creative Technology, User Experience and Best in Show, Website Design.
On April 3, YMCTB and Noble Studios were honored with the award of Best New Website at the 2024 E-Tourism Summit’s ETSY Awards, making it the standard bearer for destination marketing websites in the United States.
The five new awards add to the WP Engine award for Creative Project of the Year, which Noble Studios and YMCTB received in February.
“Our collaboration with the Yosemite Mariposa County team to bring this vision to life has been a remarkable journey. It’s clear the hard work, creativity, and dedication have truly paid off, and we are deeply honored and thankful for this recognition from WP Engine,” said Jarrod Lopiccolo, CEO of Noble Studios.
Yosemite.com’s innovative, new look includes a detailed, immersive interactive map that helps visitors plan their Yosemite trip, an overhauled content publishing system that provides more flexibility and a better user experience, and a responsive, mobile-first design that is adapted to today’s web viewing tendencies. The site is developed to be fully compliant in accessibility and overhauls how visitors select their lodging of choice when planning for a Yosemite trip.
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