Holiday Inn, part of IHG Hotels & Resorts, and hit tv show LEGO® Masters Australia, together with Nine and Endemol Shine Australia, have teamed up to create one of the year’s most creatively charged partnerships designed to ignite meaningful connection and inspiration among kids (and kids at heart!) across the country. From brick building workshops for families, to sip-and-bricks over cappuccinos, aptly named ‘Holiday Inn-spiration’ sessions have been designed by LEGO® Masters Australia icons, Henry Pinto and Cade Franklin, to roll out across Holiday Inn hotels in Australia, unlocking endless imagination for guests and locals throughout the LEGO® Masters Australia 2024 season.
The series of custom-built activations will also include the ‘Green Brick’ hunt – a nod to Holiday Inn’s iconic green heritage – giving guests a taste of LEGO® Masters Australia mythology. Throughout the 2024 season, guests will have the chance to find 1 of 10 mysteriously-placed green LEGO® bricks inside Holiday Inn guestrooms across Australia and hand it in to win their next stay free – anywhere in the world with IHG Hotels & Resorts*. The Green Brick could see guests stay at one of over 6,300 IHG hotels in every corner of the world, from Melbourne to Mallorca and Bora Bora to Boston, across IHG’s luxury and lifestyle, premium and essentials portfolio.
The ‘Holiday Inn-spiration’ sessions will be live in participating^ Holiday Inn hotels throughout April and May and have been designed in consultation with LEGO® Masters Australia fan-favourites and season one winners, Henry and Cade, and uniquely built to offer travellers flexible and creative entertainment solutions. Inn-spiration sessions include hosted weekend workshops for kids to create their own build, guided by the expert tips and tricks from the LEGO® Masters themselves, as well as special guest appearances at select locations. Over coffees and pancakes, guests can interact in a fun-hearted sip-and-brick using a brick plate and LEGO® available in selected Holiday Inn restaurants and bars.
Dean Jones, Vice President Commercial, East Asia & Pacific, IHG Hotels & Resorts says: “Holiday Inn and LEGO® Masters are two of the world’s most loved and recognised brands, building on a rich emotional desire to enable connection among guests and fans. The activations bring to life the very heart of the Holiday Inn brand which exists to bring people together and celebrate what matters most in life. Being the first hotel brand to partner with LEGO® Masters Australia offers our guests unforgettable and inimitable access to these creative experiences, while the broader partnership will take us directly into the loungeroom of generations of Australians.”
The integrated partnership with LEGO® Masters Australia’s 2024 season is the latest iteration of Holiday Inn’s global evolution, keeping up with the needs of today’s travellers. As part of the partnership, a 30-second TVC featuring Henry and Cade is airing now throughout the 2024 season, filmed at Holiday Inn Dandenong – one of the country’s newest Holiday Inn hotels featuring the modern design evolution and collaborative Open Lobby concept.
Holiday Inn is part of the IHG Hotels & Resorts essentials portfolio with 14 open hotels in Australia and more than five Holiday Inn and Holiday Inn Express hotels to open in the next five to six years. Since the doors of the first Holiday Inn opened in 1952, there are now over 1,200 Holiday Inn destinations across the globe, making it one of the most iconic brands in the world.
*Winners of the Green Brick hunt will receive a 50,000 IHG One Rewards point voucher to redeem room nights across the IHG portfolio globally.
^ Participating hotels include:
- Holiday Inn Sydney Potts Point
- Holiday Inn Darling Harbour
- Holiday Inn & Suites Sydney Bondi Junction
- Holiday Inn Sydney Airport
- Holiday Inn Parramatta
- Holiday Inn & Suites Parramatta Marsden Street
- Holiday Inn Warwick Farm
- Holiday Inn Sydney St Marys
- Holiday Inn & Suites Geelong
- Holiday Inn Dandenong
- Holiday Inn Werribee
- Holiday Inn Melbourne Airport
- Holiday Inn West Perth
- Holiday Inn Perth City Centre
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