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The Hong Kong Tourism Board in collaboration with Cathay Pacific recently hosted a familiarisation trip for travel trade partners to experience the electrifying atmosphere of the Hong Kong Sevens rugby tournament.

The trip offered a whirlwind tour of the city, showcasing Hong Kong’s unique blend of exhilarating sporting events, vibrant culture, and delectable cuisine.

Highlights of the trip included:

  • Exploring the newly revitalised Temple Street Night Market, a shopper’s paradise teeming with local treasures and delicious street food.
  • Traditional dim sum in the opulent surrounds of the Chinese Library in historic, Tai Kwun.
  • A fascinating foodie tour through the vibrant local neighbourhood of Sham Shui Po, where guests indulge in the district’s hidden culinary gems.
  • Embarked on a journey aboard the iconic Peak Tram, revelling in the awe-inspiring views atop Victoria Peak.

The trade partners witnessed world-class rugby action firsthand, soaking up the electrifying atmosphere and the passionate cheers of the crowd.

This familiarisation trip successfully demonstrated Hong Kong’s ability to cater to a diverse range of visitors, offering an exciting combination of sports, culture, and culinary experiences.