Published by airlines to promote their air services as well as the destinations they served, airline posters represent the best examples of travel artwork from the twentieth century. With the advent of commercial aviation in the late 1910s and 1920s, and the novelty of traveling by airplane, artists initially illustrated aircraft on their posters to attract customers through this emerging medium of mass production. During the 1930s, as commercial carriers expanded their fleets, routes, and services, artists soon began incorporating illustrations of the destinations as well, in conjunction with the airlines’ appeal to their target audience of primarily affluent American tourists. These often included landscapes, landmarks, people, flora, and fauna intended to promote the airline’s service to the viewer. Although posters usually contained descriptive text, poster artists created images that were designed to convey a message the viewer would immediately understand. Airline poster artists developed a particular rhetoric of visual persuasion to entice customers with a combination of romance, fantasy, and glamour, while also communicating the carrier’s services and brand identity.
The work of Paul George Lawler, Charles Baskerville, Mark von Arenburg, Harry Rogers, David Klein, Dong Kingman, and John Henry Alvin are on view. All the posters reproduced in this exhibition are from the SFO Museum Collection, which consists of nearly thirteen hundred airline posters, from the 1920s to the present.
Artists of the Airways: Airline Travel Posters from the SFO Museum Collection can be viewed pre-security in the Aviation Museum and Library in the International Terminal of San Francisco International Airport. This exhibition is on display for all Airport visitors from April 6, 2024 – October 5, 2025. There is no charge to view the exhibition.
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