Hurtigruten, the iconic leader in Norwegian coastal voyages, has proudly announced an unprecedented collaboration with esteemed Northern Lights astronomer Tom Kerss.
In a historic move, Hurtigruten has appointed Kerss as the world’s first Chief Aurora Chaser, solidifying its status as the foremost authority in Northern Lights experiences and promising travellers an unrivalled journey into the heart of Norway’s Arctic waters.
Additionally, Hurtigruten will extend the period during which the company’s Northern Lights guarantee applies, aiming to inspire even more guests to witness this unique phenomenon.
Hurtigruten has long been synonymous with the best of Norway’s natural wonders. The ground-breaking partnership underscores Hurtigruten’s unwavering commitment to providing unparalleled Northern Lights experiences, reaffirming Norway as the ultimate destination to witness this awe-inspiring natural phenomenon.
CEO Hedda Felin expressed her excitement at the appointment. “With Tom Kerss as our very own Chief Aurora Chaser, the world’s first-ever as far as we know, we’re taking our Northern Lights commitment to new heights. Together, we’re revolutionising the Northern Lights experience, offering guests an unparalleled opportunity to witness this breathtaking phenomenon in the most immersive way imaginable.”
Tom Kerss, a renowned and experienced astronomy and the Northern Lights expert, brings a wealth of expertise and passion to the role. “The Northern Lights is one of nature’s most mesmerising spectacles,” said Kerss. “I am thrilled to partner with Hurtigruten to pioneer a truly unforgettable experience for their adventure and knowledge-seeking guests. Together, we will witness the Northern Lights and unravel the secrets and stories behind its beauty and nature, creating cherished memories that will last a lifetime.”
“Norway is undeniably the premier location for experiencing the Northern Lights, and Hurtigruten provides an unparalleled platform for travellers to witness this celestial marvel,” added Kerss. “Teaming up with Hurtigruten amplifies our ability to share the magic of this phenomenon with travellers from around the globe, making unparalleled voyages to witness the astonishing Arctic skies.”
Tom Kerss will act as an onboard expert on designated Hurtigruten voyages, offering invaluable insights into the Northern Lights phenomenon. Moreover, he will elevate the guest experience by leading digital talks, webinars, and workshops and organising engaging and innovative guest-focused activities and events, thereby enriching the overall experience.
Expanding the Northern Lights Promise Period
As an added dimension to the new partnership, Hurtigruten recently announced the extension of its Northern Lights Promise sailing period, scheduled to commence in mid-September, providing guests with enhanced opportunities to witness the Aurora Borealis. This expansion, further bolstered by the new ground-breaking partnership with Tom Kerss, underscores their joint commitment to elevating the guest experience by aligning cruise schedules with optimal Northern Lights viewing conditions.
Hurtigruten has also launched select astronomy 25/26 season sailings, offering guests exclusive opportunities to sail with renowned astronomers and enjoy multiple lectures and Northern Lights viewings onboard. This makes the voyage even more unforgettable. The company follows a highly successful 2023/24 season with a number of astronomer-hosted sailings.
