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Tokyo’s Shibuya-Ku, renowned epicentre of modern Japanese culture and innovation, is set to welcome two eagerly anticipated venues this April. ‘YEBISU BREWERY TOKYO’, a beer brewery museum in Ebisu and ‘Harakado’ a funky new retail multiplex in the heart of fashionable Harajuku. Both venues are poised to captivate locals and visitors alike with their distinctive offerings, enriching Tokyo’s cultural tapestry.
YEBISU BREWERY TOKYO, located at Yebisu Garden Place in Ebisu, is scheduled to open its doors on April 3, 2024. This landmark museum pays homage to the illustrious legacy of Yebisu, a beloved brewery synonymous with premium beer craftsmanship. The brewery’s history, spanning over 134 years, will be vividly showcased in an immersive museum experience. Visitors can embark on guided tours of the brewery, witnessing the artistry behind the production of Yebisu beer, which is set to yield 130 kilolitres annually. Furthermore, beer enthusiasts can savour limited-edition ales at the Tap Room, forging new connections between brews and patrons. YEBISU BREWERY TOKYO promises an unparalleled journey into the heart and soul of one of Japan’s most iconic beer brands.
Not far away, Harajuku, the pulsating hub of avant-garde fashion and creativity, is poised to welcome Harakado on April 17, 2024. Nestled in the heart of this vibrant district, Harakado is a multi-story retail complex encompassing a diverse array of 75 retail stores and a roof top vertical garden. From fashion boutiques to delectable sweets shops and tantalising restaurants, Harakado promises a cornucopia of experiences spanning from the basement to the 7th-floor rooftop terrace. Noteworthy attractions include a magazine archive library boasting a curated collection of 3,000 new and vintage magazines, offering patrons an opportunity to delve into the cultural zeitgeist free of charge. Additionally, an art gallery and OSHI BASE Harajuku will serve as communal spaces, fostering deeper connections between artists, their creations, and enthusiasts. Harakado is poised to emerge as a nexus of cultural exchange, encapsulating the spirit of Harajuku’s effervescent energy.
