In luxury travel, one name stands out with a brilliance that has illuminated the industry’s path forward: Club Med. The past year has been nothing short of a revelation, marking unparalleled growth and achievements for the brand that pioneered the premium all-inclusive holiday concept. With the world opening its arms to exploration once more, Club Med has captivated the hearts of wanderlust-filled travellers, offering a blend of effortless, curated experiences designed to ignite the senses and forge unforgettable memories.
The narrative of Club Med’s ascendancy in 2023 is a testament to resilience and visionary leadership. The brand achieved a remarkable 17% increase in business volume, totalling an impressive €1,981M, and solidified its dominance in the snow and sun holiday sectors. Michel Bambuck, a noted travel industry analyst, lauded Club Med’s performance, stating, “Their ability to adapt and thrive amidst market fluctuations and their unwavering commitment to delivering unparalleled experiences have set a new standard for the industry.”
Club Med Phuket.
Rachael Harding, the CEO of Club Med ESAP Markets, expressed her pride in the achievements, attributing them to the brand’s leadership in premium, all-inclusive holidays, particularly mountain resorts. The brand’s refreshed identity and the “That’s l’Esprit Libre” campaign have resonated deeply with guests, offering an escape from the mundane and an opportunity to embrace the present fully.
Unstoppable Momentum: A Global Phenomenon
The brand’s remarkable trajectory is evident in its operating income, which soared to €174M, marking a 64% increase from the previous year and surpassing pre-pandemic levels by over 70%. With more than 1.5 million guests, Club Med saw a 16% rise in visitation, driven by a resurgence in travel demand and the brand’s unwavering appeal.
In particular, the East South Asia Pacific region experienced a meteoric rise, with business volume doubling since 2022. This surge can be attributed to the revival of travel in Asia, the revenge travel phenomenon, and the brand’s unparalleled mountain business, which saw a 44% increase from pre-pandemic levels.
Australian Families Embrace Club Med’s Allure
The Club Med Pacific market witnessed a staggering 200% increase in sales year-on-year, with Australian families gravitating towards the brand’s premium all-inclusive resorts. The demand spanned from Japan’s ski resorts, which saw a 916% sales increase, to European ski destinations and Bali’s tropical paradise.
Michelle Davies, General Manager for Club Med Pacific, highlighted the Australian market’s remarkable results, emphasizing the appeal of the all-inclusive model, which allows families to embark on more extended, further-reaching holidays.
Embracing Sustainable Tourism
Club Med’s “Happy to Care” program showcases its commitment to sustainability, focusing on minimizing environmental impact and empowering local communities. Initiatives include eliminating single-use plastics, combating food waste, and ensuring eco-certification for new and existing resorts. This commitment ensures guests can enjoy their holidays while contributing to planetary preservation.
Gearing Up for Growth
Club Med is set to continue its dynamic expansion, with plans to introduce new resorts and enhance existing ones. Club Med Phuket’s renovation and the Family Oasis’s introduction in the ESAP region exemplify the brand’s commitment to elevating guest experiences and catering to family needs.
As 2024 unfolds, Club Med is poised to explore new horizons, further cementing its status as a coveted holiday lifestyle brand. With a robust expansion plan, a deep-rooted commitment to sustainability, and a dedication to delivering premium, all-inclusive experiences, Club Med’s future is as bright and promising as the destinations it serves.
For more information on Club Med and its offerings, visit their website at www.clubmed.com.au.
Written by: Michelle Warner
