Westward Whiskey Expands With Iconic Beverages in Australia!

Westward Whiskey, the pinnacle of American whiskey and one of the USA’s highest-rated whiskeys, has announced a new distributor partnership in Australia with

ICONIC Beverages. The move to one of Australia’s fastest growing independent Spirits Distributors will help ensure the luxury whiskey producer is positioned for continued growth as it expands its presence through 2024 and beyond.

Westward is inspired by its home in Oregon and by the distinctive culture, climate, and natural ingredients of the American Northwest. Westward’s family of whiskeys have earned high praise around the world; including Double Gold or Gold medals for all flagship whiskeys from the San

Francisco World Spirits Competition and the distinction as the #5 whiskey in the world from Whisky Advocate (2022).

Since its launch in the Australian market in 2019, demand for Westward Whiskey in Australia has skyrocketed, due in large part to the strong New World Single Malt and American Whiskey market domestically. In addition to strong sales for the flagship portfolio of spirits – including Westward Whiskey Original, Westward Whiskey Pinot Noir Cask, Westward Whiskey Stout Cask, Westward Whiskey Cask Strength, and Westward Whiskey Rum Cask – the brand has gained the attention of whiskey aficionados by offering unique and innovative, award-winning whiskeys to the Australian market through its close connection to The Whisky Club Australia.

Thomas Mooney, Founder & CEO, Westward Whiskey said, “At Westward Whiskey, today we begin a new chapter in what has been an exciting and compelling Australian growth story. We are honoured to be in the company of dynamic and innovative luxury brands and are confident our strategic partnership with ICONIC Beverages will unlock growth and introduce our innovative whiskeys to new and discerning whiskey drinkers.”

With a portfolio of some of the best known global spirit brands, including Tito’s Handmade Vodka,

Bardstown Bourbon Company and Whistle Pig Whiskey, ICONIC Beverages is an independently

owned and operated drinks business sourcing and accelerating iconic brands in all channels of the Australian drinks market.

“We’ve admired the Westward Whiskey story and its products for some time and could not be more excited to add the brand to our exceptional spirits portfolio. A true pinnacle of American Whiskey, Westward’s success to date in Australia is testament to its high-quality offering, and we can’t wait to continue its growth in the market.” Dean Terranova, ICONIC Beverages’ Founder & Managing

Director.

THE WESTWARD PORTFOLIO OF WHISKEYS

Westward Whiskey Original

This distinct, rich, and bold whiskey is the pinnacle of American whiskey. Created from two-row barley grown and malted in the American Northwest, fermented with craft ale yeast for outstanding flavor, double pot distilled for exceptional character, and matured to perfection in new, heavily toasted, and lightly charred American Oak barrels. This whiskey boasts flavors of toasted nut, stone

fruit, and toffee. Gold Medal, San Francisco World Spirits Competition (2018, 2020); Finalist, Ultimate Spirits Challenge (2018); 92 points, International Wine & Spirit Competition (2020). RRP $135

Westward Whiskey Pinot Noir Cask

A tribute to Oregon’s legendary Willamette Valley wine country, this cask-finished whiskey reflects the vibrance of Pinot Noir while allowing the bold, robust notes of the whiskey to shine through for peak flavor. An additional two years in French Oak wine casks impart flavors of orchard fruit, raisin,

and dark chocolate. Double Gold Medal, San Francisco World Spirits Competition (2021) (awarded at 125 proof); Finalist, Ultimate Spirits Challenge (2021). RRP $155

Westward Whiskey Stout Cask

A celebration of Oregon’s legendary brewing culture, this whiskey honors Westward’s brewing roots and grew out of their longstanding cask-trading tradition among Northwest craft beer producers. An additional year of aging in Stout-seasoned barrels elevates this whiskey, yielding rich notes of

hazelnut, almond toffee, and oaky vanilla. Gold Medal, San Francisco World Spirits Competition (2020); Finalist, Ultimate Spirits Challenge (2019); 92 Points, International Wine & Spirit Competition (2020); 90 Points, Whisky Advocate (2020). RRP $155

Westward Whiskey Cask Strength

Unfettered, upstanding, and uncut – this whiskey is bottled at cask strength (125 proof),

reflecting the skilful finesse of Westward’s talented team of brewers-turned-distillers and the bounty of the American Northwest. This whiskey offers flavors of toasted sesame, graham cracker, and baking spice. Top 5 Whiskey in the World – 94 Points, Whisky Advocate (2022); Double Gold, San Francisco World Spirits Competition (2019); Finalist, Ultimate Spirits Challenge (2019). RRP $200

Westward Whiskey Rum Cask (Australia Exclusive)

An adventure that spans the globe, this flavorful whiskey was born from a collaboration of like-

minded makers and friends who draw inspiration from the finest local resources. Rum Cask marries Westward’s founder’s roots in Guatemala, the mindset of the American Northwest, and world class whiskey-making. Finished in Magdalena Rum casks, an all-natural, cane-to-glass Guatemalan rum

created by the Westward Whiskey team from the finest possible ingredients and a low, slow

fermentation process, this whiskey offers tropical and fruity notes to complement the Westward’s signature bold, robust flavors. Gold Medal, San Francisco World Spirits Competition (2020); 91 Points, IWSC (2020). RRP $175