Three of Australia’s most celebrated artists – Genesis Owusu, Young Franco and Mallrat – will take to stages across the country from April to August with a mission to discover the next generation of Aussie talent for Smirnoff Future Fresh. Each Future Fresh artist will headline a one-night only performance in Sydney, Melbourne or Brisbane – with Young Franco kicking off the series at Sydney’s Metro Theatre on April 12.
Entries are now open to find six emerging acts to open for each Future Fresh gig, with the chosen acts also awarded the opportunity to perform at one of Australia’s biggest festivals, Splendour in the Grass, in July.
Major Artists Headline Smirnoff Future Fresh
One of the most in-demand producers and DJs, Young Franco is hot off the heels of the global electronic music scene, with collective streams clocking over 50 million on Spotify alone. Drawing large crowds with his stage persona, lively jam selections and phenomenal original productions, Young Franco’s Future Fresh gig in Sydney on April 12 at the Metro Theatre will be a night to remember.
Hip-hop icon and revolutionary Genesis Owusu brings his electrifying stage presence and seamless blend of funk, rap and soul to Future Fresh in Melbourne, ensuring his gig is one that can’t be missed.
A master of clever, timeless pop, Mallrat has shared the stage with Maggie Rogers and Post Malone overseas. Her headline Future Fresh performance will be a chance for Brisbanites to witness one of our next big pop sensations in action.
Emerging Artists In The Spotlight
Not only will Young Franco, Genesis and Mallrat each be hand-selecting two emerging artists to open for them at their Future Fresh gigs, all six emerging artists will also open the Mix Up stage on Thursday night at Splendour in the Grass in July – a continuation of Smirnoff’s 15 year partnership with the festival.
Additionally, all six acts will receive industry mentoring from the likes of Secret Sounds Co-CEOs Jessica Ducrou and Paul Piticco, helping them to take their careers to the next level.
Emerging Aussie artists who are keen to open these incredible gigs can message the Smirnoff Australia Instagram (@smirnoffaustralia) to receive all the information required to enter. Artists will need to submit a short bio, a link to a performance, their location, upcoming availabilities and links to their social channels. Entries are open now and close at 11:59pm on Sunday 24th March.
The chosen artists will receive a performance fee for their Future Fresh and Splendour in the Grass performances, plus attendance to an industry mentor workshop and advertising support.
Smirnoff Marketing Manager Maddy Stockwell says, “Smirnoff Future Fresh represents our ongoing commitment for Smirnoff to champion Australian musicians, venues, and emerging talent. With the world’s biggest musicians returning to the country, we wanted to put the spotlight back on our talented Aussie artists. Smirnoff Future Fresh opens the door for emerging artists, providing them a platform to perform alongside some of the country’s most talked about acts while connecting with esteemed industry mentors to foster their growth and success in the vibrant Australian music scene.”
Young Franco says, “Smirnoff Future Fresh is providing an incredible platform for some of the best emerging artists in the country to get their foot in the door in one of the toughest creative industries. I’m excited to be headlining Future Fresh in Sydney, supporting and showcasing some of the best up-and-coming Aussie artists.”
Tickets for Young Franco’s Smirnoff Future Fresh gig go on sale this Thursday March 7 at 9am via Ticketek. Information on Genesis Owusu and Mallrat’s Future Fresh gigs will be announced soon. For on-sale date updates and tickets, follow the Smirnoff Australia Instagram or head to https://au-smirnoff.diageoplatform.com/future-fresh.
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