In an unprecedented move that’s set to redefine the landscape of public relations and communications, a new powerhouse, The Comms. People have emerged on the scene. This novel entity is the brainchild of two seasoned public relations and communications mavens, Heather Mollins and Jennifer Swaine, who have joined forces with the distinguished photojournalist and filmmaker Peter Wallis. Together, they are pioneering a unique approach that seamlessly integrates compelling storytelling with strategic communications.

Peter Wallis

The inception of The Comms. People mark a significant departure from traditional PR agencies. With a rich legacy of collaboration, including the successful launch of Bonza, Australia’s latest aviation entrant, in 2023, this trio is no stranger to making headlines. Their collective endeavour is a testament to their shared vision of elevating content to the forefront of communications, marrying expertise with creativity to craft narratives that resonate and engage.

At the helm, Heather Mollins brings an illustrious career peppered with accolades and high-profile campaigns. Her tenure as Head of Communications at Bonza and senior roles at industry giants like Ogilvy, Sefiani, and Seven Communications underscores her prowess in leading initiatives for revered brands such as Tourism Australia and Carnival Cruise Lines. Mollins’ recent nomination for PR of the Year at the Travel Weekly Women in Travel Awards and her role as a judge at the Mumbrella CommsCon Awards further highlight her influence and respect within the industry.

Joining Mollins is Jennifer Swaine, a titan in the field with over three decades of experience. Her current positions as Chair of the Sunshine Coast Business Awards, Non-Executive Director of Visit Sunshine Coast, and the Business & Tourism Lead for the Sunshine Coast 2032 Olympic Committee reflect her deep commitment to fostering growth and innovation within the business and tourism sectors.

Jennifer Swaine.

Complementing the duo’s strategic expertise, Peter Wallis brings a dynamic element to the collective with his acclaimed photojournalism and filmmaking skills. Wallis, whose tenure at the Courier Mail spans nearly two decades, has captured many subjects, from the high stakes of politics to the glamour of entertainment. His work was featured prominently in leading publications such as the Herald Sun and The Australian, adding a layer of critical visual storytelling in today’s content-saturated environment.

The trio’s ethos is simple yet revolutionary: eschewing the over-engineering of briefs and favouring a straightforward, intuitive approach that leverages data, experience, and creativity to deliver exceptional outcomes. “Finding a brand’s narrative and delivering it with clarity and impact is our forte. Our collaborative strength lies in our ability to weave together compelling words, photography, and video to tell stories that matter,” Mollins explained, encapsulating the essence of their strategy.

Among their early successes is a notable partnership with Ochre Sun, a pioneering sunscreen brand that champions Indigenous communities through native botanicals. The collaboration underscores The Comms—people’s commitment to projects that resonate on a commercial level and contribute positively to society.

As The Comms. People carve out their niche in the industry, and their invitation to organizations seeking to redefine their communications strategy is clear. With a track record of success and a forward-thinking approach, they stand ready to transform the landscape of public relations and content creation. Their journey is about reshaping their clients’ narratives and setting a new standard for excellence and innovation.

Written by: Jason Smith

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