Lancemore Group is pleased to announce the launch of LMG Collection – a sister brand to the core portfolio of hotels, realised as a beautiful union of unique and spectacular properties, each with their own eclectic identity in some of Australia’s most prestigious destinations.
LMG Collection brings together a line-up of spectacular “eclectic” properties featuring unparalleled architecture, storied interiors, and distinctive styling, standing out not only from conventional norms but also from one another. Founded on the charm and personality offered by each property, LMG Collection expands on Lancemore Group’s ethos, bringing to the fore a commitment to excellence in hospitality.
Featuring a free-spirited approach, homegrown vision and welcoming heart, each property is independently operated and intrinsically connected to its local scene. LMG Collection pairs affordable accommodation with premium destinations, exceptional cuisine, and personalised service.
“We couldn’t be more excited with the way Lancemore Group is expanding to include a cluster of intriguing properties under a new and clearly defined brand,” says Julian Clark, Lancemore Group’s CEO. “Every detail of each property in the newly labelled LMG Collection will draw our guests’ gaze – from heritage features to renewed aesthetics and on-site experiences – providing them with the premium hospitality touchpoints they expect of Lancemore but layered with storytelling that can only come from the close bonds the operators of each location share with the estates in the collection.”
LMG Collection debuts in early 2024 with the reopening of Cleveland Estate – a refreshed iteration of the former Cleveland Winery – in Victoria’s Macedon Ranges, showcasing a transformation basking in contemporary collected style and a fusion of classic and considered design narratives.
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