The picturesque landscapes of Khao Lak, Phang-nga, are poised to host the distinguished Thailand Travel Mart Plus (TTM+) 2024, marking a pivotal chapter in global travel and tourism annals. Scheduled from June 5th to 7th at the luxurious JW Marriott Khao Lak Resort and Spa, this paramount B2B travel industry gathering is set to convene over 950 participants, heralding a new era of sustainable and high-value tourism engagements.

Under the stewardship of Ms. Thapanee Kiatphaibool, the dynamic Governor of the Tourism Authority of Thailand (TAT), TTM+ 2024 aims to transcend traditional tourism paradigms, fostering a platform where over 420 buyers from across 50 countries can synergize with approximately 430 Thai sellers. This assembly of tourism professionals, spanning continents from Europe to Australia and emerging markets including Eastern Europe and South America, embodies the global appetite for Thailand’s rich cultural tapestry and unparalleled travel experiences.

The meticulously curated event schedule promises a comprehensive showcase of Thailand’s 5F soft-power pillars: Food, Film, Festival, Fight, and Fashion. It reflects a concerted effort to present a multifaceted view of Thai tourism, emphasizing sustainable and meaningful travel experiences that resonate with the discerning modern traveller. Mr Siripakorn Cheawsamoot, TAT’s Deputy Governor for International Marketing, underscores the commitment to sustainability, offering incentives for Thai sellers who champion eco-friendly business practices and setting a precedent for future travel industry conventions.

Ms. Thapanee Kiatphaibool, TAT Governor.

The TTM+ 2024 is more than a mere aggregation of travel professionals; it’s a beacon for the transformative power of tourism. With an anticipated generation of over 2 billion Baht through approximately 15,000 business appointments, the event is a testament to the vital role of tourism in global economic recovery and sustainable development. Including pre and post-tours amplifies this vision, providing attendees with immersive experiences in wellness, adventure, and ecological preservation, further cementing Thailand’s status as a hub of sustainable tourism excellence.

In partnership with the Phang-nga Province, the Phang-nga Tourism Association, and various tourism-related bodies, TTM+ 2024 embodies a collaborative spirit, showcasing the collective resolve to elevate Thailand’s tourism sector. Mr. Supoj Rodruang Na Nongkhai, the esteemed Governor of Phang-nga Province, articulates the region’s readiness to welcome the world, highlighting the significance of tourism as an economic lifeline for the local community.

Phang-nga, with its captivating landscapes, national parks, and cultural heritage sites, offers a backdrop that enchants and inspires sustainable travel practices. The event, therefore, serves as a pivotal platform for exchanging ideas, forging lasting partnerships, and exploring the depths of Thailand’s tourism potential.

As TTM+ 2024 gears up to welcome a global audience, including an anticipated 100 local and international media entities, the spotlight is firmly on Thailand’s evolving tourism narrative. From its inception in 2001, TTM+ has consistently been a vanguard event, driving innovation and fostering global connections in the travel industry. Its 21st edition in Khao Lak continues this legacy, promising to usher in a new era of travel that prioritizes sustainability, cultural exchange, and economic growth.

In sum, TTM+ 2024 stands as a monumental event in the travel and tourism sector, heralding a future where sustainable and meaningful travel experiences are not just envisioned but actively realized. It’s a gathering that showcases Thailand’s diverse attractions and sets the stage for global collaborations that will shape the future of tourism.

Written by: Soo James

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