A bagpiper in costume riding on a unicycle beside the entrance to Lothian & Borders Police building on The Royal Mile in Edinburgh, Scotland, with flames coming out of the pipes.
Helloworld, Viva Holidays and VisitBritain are continuing their long standing and successful partnership by launching an exciting new campaign this week.
The five-week campaign will run until 22 March and boasts exclusive offerings and exciting incentives for agents, including the chance to win a trip for two to Britain.
The campaign invites Australian travellers to “Experience Britain Differently” in Britain in 2024, with an extensive array of product available year-round throughout England, Scotland, and Wales including city packages, self-drive itineraries, independent rail journeys, guided touring, and events. The offers combine accommodation and experiences to provide packaged holidays that can be purchased individually or combined to create longer stays.
Agents who get behind the campaign will also have an opportunity to win a major prize. For every night of accommodation in Britain booked through Viva Holidays, agents will receive one point and for every return Singapore Airlines airfare to Britain sold through Air Tickets, agents will receive two points. The lucky agent with the highest points at the end of the campaign will win two return economy class Singapore Airlines flights to Britain and a $5,000 Viva Holidays gift voucher to redeem on Britain travel arrangements.
To support the campaign, extensive advertising activity will be featured in print, outdoor, digital and radio. Lucky HLO branded stores will also receive an impressive store takeover kit to deck themselves out in the best of British style with window decals, bunting, cube installations and dedicated mini brochures.
“We are thrilled to be continuing our partnership with VisitBritain,” commented COO and Executive Director Helloworld and Viva Holidays, Cinzia Burnes. “It is always a great highlight on our calendar and excellent to kick off the year with this campaign that we know is so popular with agents.”
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