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In an era where global travel and cultural fusion are reshaping the hospitality landscape, Hop Inn Hotel, Thailand’s leading budget hotel operator, has taken a monumental stride by launching its first quartet of hotels in Japan. This significant move marks a new chapter in the company’s history and illustrates a bold vision in the ever-evolving hotel industry.

Ms. Pichanun Boonpromgul

The Erawan Hop Inn Co. Ltd, a The Erawan Group PCL subsidiary, spearheads this expansion. With a fleet of 58 budget hotels in Thailand and the Philippines, the company has set its sights on the lucrative and culturally rich Japanese market. Its strategic investment of 10 billion baht underscores a deep commitment to broaden its horizons across the Asia Pacific region.

The inauguration of these hotels is not just a physical expansion but a testament to the company’s agility and foresight in tapping into potential growth areas. The first Hop Inn hotel graced Kyoto in December, followed by a duo in Tokyo in January, and another one is slated to open in Ueno, Tokyo, in early April. This marks a significant milestone in Hop Inn’s vision to operate over 150 hotels with 14,000 keys, anticipating a fourfold revenue growth by 2030.

Ms. Pichanun Boonpromgul, President of Erawan Hop Inn, confidently asserts, “The timing is perfect for us to establish our presence in Japan. We’re not just opening hotels; we’re creating landmarks that blend our ethos of consistency, service, and value with Japan’s vibrant culture. Our goal is to expand across major Japanese cities within five years, reinforcing our vision to lead the budget hotel segment in the Asia Pacific.”

Established in 2014, Hop Inn is renowned for its unwavering commitment to quality, cleanliness, and professional service. Each hotel, strategically located in key business districts, promises a standardized yet uniquely local experience. This philosophy ensures that whether guests are in Thailand, the Philippines, or now Japan, their expectations of a Hop Inn stay remain consistently high.

HOP INN Tokyo Asakusa

The Hop Inn Kyoto Shijo Omiya, located in Kyoto’s heart, offers 136 rooms. It reflects a deep appreciation for Japanese aesthetics, with traditional tatami rooms and a public bath, positioning it as a culturally immersive choice for travellers. Its proximity to key attractions like Fushimi Inari Shrine and Arashiyama Bamboo Grove makes it an ideal base for exploring Kyoto’s heritage.

For music enthusiasts, the Hop Inn Tokyo Iidabashi offers a unique proposition. Situated near the Tokyo Dome, a hub for international music events, this 50-room hotel is a stone’s throw from the chic Kagurazaka neighbourhood, likened to Paris in Tokyo. This fusion of music, culture, and culinary excellence makes it a compelling choice for travellers seeking a multifaceted Tokyo experience.

Asakusa Opening

In the historic district of Asakusa, Hop Inn Tokyo Asakusa neighbours the iconic Senso-ji Temple, offering 115 rooms with views of this landmark and the Tokyo Skytree. Its location, mere steps from Asakusa Station and Sumida Park, is perfect for guests wanting to immerse themselves in Tokyo’s traditional charm.

The upcoming Hop Inn Tokyo Ueno, set to open in April, is strategically located near Ueno Station, providing direct access from Narita Airport. Surrounded by local izakaya eateries and close to major attractions like Ueno Park and Tokyo’s renowned museums, it’s poised to be a gateway for travellers exploring Tokyo’s dynamic mix of modernity and tradition.

In celebration of this grand foray into Japan, Hop Inn Hotel offers an exclusive opening promotion, with discounts of up to 40% on room rates. This enticing offer, available for bookings until January 31 for stays until March 31, 2024, demonstrates Hop Inn’s commitment to providing exceptional value to its guests.

For more information about this exciting expansion and to experience the blend of Thai hospitality with Japanese culture, visit www.hopinnhotel.com.