In an unprecedented move, Saudi Arabia has dramatically increased its visitor target to 150 million by 2030, a bold ambition reshaping global tourism’s landscape. This revelation, coming from the latest research commissioned by ICAEW and executed by Oxford Economics, was a key highlight at the Arabian Travel Market (ATM) 2024, a premier event in the travel industry calendar.

The Kingdom’s visionary goal, which notably surpasses the initial target of 100 million, coincides with a significant upswing in its tourism sector. In 2023 alone, Saudi Arabia welcomed 27.6 million overnight tourists, showcasing a robust recovery and an optimistic trajectory for the industry.

Reflecting on this growth, the Exhibition Director of Arabian Travel Market, Danielle Curtis, remarked, “Saudi Arabia’s tourism sector is not just growing; it is evolving. Our dedicated Saudi Village at ATM 2024 will spotlight this dynamic market and provide a platform for industry leaders to uncover new opportunities in the Kingdom.”

The ATM 2024, set to take place at the Dubai World Trade Centre from May 6 to 9, is more than just an exhibition. It’s a confluence of ideas and innovation where stakeholders from across the globe will delve into the potential of Saudi Arabia’s flourishing tourism sector. The Kingdom’s participation this year is especially noteworthy, with a 50% increase in exhibitor presence from Saudi Arabia.

Among the high-profile Saudi exhibitors are SAUDIA, flynas, NEOM, and the Royal Commission for AlUla. These industry giants and first-time exhibitors like Cruise Saudi and Fairmont Mekka Clock Tower highlight the diverse and growing interest in the Saudi travel market.

Saudi Arabia’s tourism strategy aligns with Vision 2030, an ambitious plan to diversify the economy and reduce dependence on oil. The tourism sector is slated to contribute 10% to the national GDP by the decade’s end, a significant leap from its current standing.

The Kingdom’s assertive steps in tourism are reshaping its own economy and echoing across the Gulf region. The World Bank’s Global Economic Prospects report indicates a promising 4.1% growth in Saudi Arabia’s economy this year, contributing to a 3.6% rise in the GCC countries’ combined GDP.

The surge in tourism also mirrors domestic spending. The first half of 2023 saw a 16% rise in domestic tourism spending in Saudi Arabia, increasing the average stay length to 6.3 nights.

ATM 2024 is about numbers and growth and sustainable, responsible travel. In line with the UAE’s Year of Sustainability and the outcomes of the UN Climate Change Conference (COP28) in Dubai, the event will focus on innovations that drive the travel industry towards a net-zero future, aligning with the UN Sustainable Development Goals (SDGs).

The 31st edition of ATM, under the theme ‘Empowering Innovation: Transforming Travel Through Entrepreneurship,’ will encourage the industry to embrace new technologies and ideas that enhance customer experiences and drive efficiency.

Last year’s ATM set a new record with over 40,000 travel trade professionals and 2,100 exhibitors. As the travel world converges at ATM 2024, the stage is set for Saudi Arabia to showcase its vision and lead the way in transforming global travel and tourism.

For more information or to register interest in ATM 2024, please visit ATM 2024 Registration.

Written by: Christine Nguyen

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