Club Med, the pioneer of premium all-inclusive holiday experiences and a global leader in snow holidays, has reported record-breaking activity and business volume for its Mountain Resorts for the upcoming winter season.
During the first half of 2023, Club Med witnessed a substantial 45% year-on-year increase in its mountain business volume globally, with a 30% growth in customers compared to the previous year. The positive trend is attributed to Club Med’s recent strategic investments, including upgrading its resorts, the opening of new resorts in Hokkaido, Japan and the French Alps, and its focus on internationalising its customer base.
A closer look at the overall snow holiday bookings for the upcoming winter season reveals a strong 98% growth across East and South Asia and Pacific markets. This growth is attributed to adding new capacity through the opening of Club Med Kiroro Peak, Club Med Kiroro Grand, Club Med Changbaishan, and Club Med Tignes. The business volume of APAC markets has surged by 107% compared to the winter of 2019, and by 22% when compared to the winter of 2019 excluding the newly added capacity.
Club Med’s success in Japan is a testament to the company’s expertise in delivering exceptional snow mountain holidays. Opening earlier this month, Club Med’s fourth resort in Hokkaido, Club Med Kiroro Grand achieved near full occupancy 12 weeks ahead of its opening, while the other three Hokkaido resorts continue to show similar levels, underscoring the trust guests have in Club Med to deliver outstanding snow holiday experiences.
The recent 2023 Asia Snow Report by Club Med reveals a shift in the preferences of contemporary travellers seeking a comprehensive, multi-faceted holiday experience. This includes not only comfortable accommodation and easy access to the slopes but also expert instruction to winter sports coupled with the availability of ski equipment rental, delicious cuisine, family-friendly activities, and festive après-ski entertainment. The study also provided valuable data and proof points that premium all-inclusive experiences perfectly align with travellers’ needs and desires for a memorable winter vacation. Notably, Japan also emerged as the most popular snow holiday destination according to the report.
The Meetings, Incentives, Conferences & Exhibitions (MICE) sector is also showing a strong rebound. Well-positioned to ride the recovery wave with a refreshing and unique MICE offering, Club Med is at the forefront of this recovery, with business volume for the upcoming winter season growing by 13% against 2019 as a result of Rent-A-Village bookings. Club Med’s Rent-A-Village concept allows groups to exclusively book an entire resort for themselves for a one-of-a-kind and unforgettable experience. Club Med’s Mountain Resorts are a popular choice for both corporate and social events, thanks to their exceptional locations, world-class facilities, and all-inclusive packages.
“We are thrilled with the strong business growth we have seen in 2023, driven by our mountain resorts and MICE sector,” said Mrs. Rachael Harding, CEO of Club Med in East, South Asia and Pacific Markets. “This growth reinforces the unique value proposition and Club Med’s commitment to providing our guests with exceptional experiences. We are confident that our strategy is well-positioned to capitalize on the growing demand for both leisure and MICE travel.”
Club Med is poised to capitalise on the strong growth for mountain holidays, catering to both leisure and MICE travel, thanks to its focus on providing complete holiday experiences that meet the expectations of today’s travellers and its portfolio of Mountain Resorts in some of the world’s most popular winter destinations.
