A thrilling once-in-a-lifetime experience in New Zealand for 10,000 visitors from China has set a new industry benchmark in tourism-led event delivery.
The massive delegation was flown to New Zealand in 12 waves over two months from 9 October to 5 December for the 2023 Amway China Leadership Seminar, produced by Encore Event Technologies APAC.
Attendees were treated to an extensive program of events, seminars and excursions that rewarded exceptional performance and elevated brand allegiance whilst enjoying all the incredible sights and adventures New Zealand has to offer.
Encore won the competitive bidding process which resulted in visitors filling 20,000 hotel nights in Queenstown and Auckland and funnelled an estimated NZ $40 million into the economy. Auckland Convention Group and Queenstown Convention Bureau managed the pre-event activities including tourist activities to showcase each local area.
Encore won the competitive bidding process which resulted in visitors filling 20,000 hotel nights in Queenstown and Auckland and funnelled an estimated NZ $40 million into the economy. Auckland Convention Group and Queenstown Convention Bureau managed the pre-event activities including tourist activities to showcase each local area.
The trip included leadership sessions, cocktail receptions and 15 gala dinners with main show performances – embracing the organisation’s values and the best of New Zealand.
The country was carefully chosen as the destination given its diverse landscapes, rich culture, high quality food and wine, plus its many exciting adventures.
