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In a striking revelation that underscores Brisbane’s burgeoning appeal, Greyhound Australia, the nation’s foremost long-distance coach network, has announced that Brisbane has clinched the coveted title of the most-visited destination in Australia for 2023. This achievement not only showcases the city’s magnetic charm but also marks a significant milestone in the recovery of the local tourism sector post-Covid.

Greyhound Australia, a name synonymous with Australian travel, has disclosed that an estimated 100,000 travellers are projected to have graced the streets of Brisbane by year’s end. This influx solidifies the River City’s position as a premier travel destination, a sentiment echoed by Dan Smith, CEO of Greyhound Australia. “Brisbane’s ascent to the top of our list is a testament to the city’s alluring attractions and the tireless efforts of the local tourism industry in the post-Covid era,” he commented.

In a surprising twist, Townsville, known as the gateway to Magnetic Island, has emerged as the second most-visited location, underscoring Queensland’s dominance in the travel sector. Other Queensland gems like Airlie Beach, Noosa, Cairns, Surfers Paradise, Toowoomba, and Rainbow Beach also feature prominently on the list, painting a vivid picture of the state’s diverse attractions.

Smith highlighted Brisbane’s pivotal role in Greyhound’s history, noting that the company, founded in Toowoomba, has always considered Brisbane the heart of its network. This deep-rooted connection is evident in their extensive services linking Brisbane to various parts of the country.

The data reveals a significant portion of Brisbane’s visitors are backpackers, who constitute 40% of Greyhound’s passenger load, utilizing the company’s travel passes to explore the city’s offerings. Meanwhile, locals benefit from the frequent and affordable services to and from Brisbane, catering to a myriad of travel needs.

As Brisbane gears up for the 2032 Olympics, its status as the top tourist destination in Australia is expected to bolster further, promising a bright future for the city’s tourism industry.

For those keen on exploring the wonders of Brisbane and other top Australian destinations, further information can be found at Greyhound Australia’s website, greyhound.com.au.