In a strategic move aimed at capturing a broader market share and providing cost-effective air travel options, Turkish Airlines’ wholly-owned subsidiary, formerly known as AnadoluJet, has been reborn as “AJET Air Transportation Inc.” The newly rebranded airline is set to commence operations at the end of March 2024, signalling a new era in the aviation industry.

AJET’s transformation was officially unveiled at a prestigious event at Istanbul Sabiha Gökçen Airport’s Turkish Technic Hangar, graced by top executives from Turkish Airlines Inc. The rebranding initiative reflects the company’s ambition to expand its reach and enhance its service offerings.

AJET is committed to a sustainable future in aviation and aims to operate as an eco-friendly airline carrier. The airline’s innovative approach involves streamlining services and adopting an economy-class configuration to give passengers a cost advantage. This strategic shift is intended to make air travel more accessible and affordable for a wider audience, significantly departing from traditional airline pricing models.

Commenting on the establishment of AJET, Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr Ahmet Bolat, expressed his pride, saying, “In line with our goals for the next ten years, we are proud to have started the establishment process of our AJet. The efforts and dedication we have put in for a long time have paid off, and we will introduce AJet to the skies with the summer schedule at the end of March 2024. With its new name, we fully believe that AJet will become an important part of the cost-effective aviation industry on a global scale.”

AJET is poised to uphold global standards while maintaining its focus on cost-effectiveness. The airline’s operational hubs will be situated at Istanbul Sabiha Gökçen and Ankara Esenboğa Airports, further strengthening its competitive position in the market.

As the aviation industry continues to evolve, AJET’s eco-friendly and cost-effective approach positions it as a promising player in the global airline sector. With a commitment to sustainability and affordability, Turkish Airlines’ wholly-owned subsidiary is set to make waves when it takes to the skies in 2024, offering travellers a new and exciting choice.

Written by: Anne Keam

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