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Siam Paragon - logoIn a spectacular celebration of luxury and style, Siam Paragon has firmly established its position as Asia’s premier luxury shopping destination with the grand opening of ‘The Luxe Hall’. This momentous event marks a new chapter in Thailand’s retail history, showcasing the country’s first flagship stores from an array of world-renowned luxury labels.

Siam Paragon’s newest addition, the Luxe Hall, located on the M Floor, is a beacon of high fashion and opulence. Over 70 illustrious brands have found their home here, including Alexander McQueen, Balenciaga, and Chanel, offering an unparalleled shopping experience for local and international visitors.

The launch event, “Siam Paragon The Luxe Hall Opening Celebration,” showcased glamour and exclusivity. Thailand’s fashion elite graced the red carpet, adorned in the latest Fall-Winter 2023 collections from luxury powerhouses like BALENCIAGA and LOUIS VUITTON. Renowned figures like Krit ‘PP’ Amnuaydechkorn and Thanapob ‘Tor’ Leeratanakachorn added star power to the evening, highlighting the magnetic allure of these brands.

The first floor of Siam Paragon complements this luxury repertoire with prestigious fashion names such as Boss and Michael Kors and an exquisite collection of luxury watches from Rolex to Tag Heuer. The Luxe Hall has undergone a remarkable transformation, doubling to 20,000 square meters, now accommodating 20 flagship stores and boutique shops, including new entrants like Loro Piana and Berluti.

Moreover, Siam Paragon now proudly hosts the first flagship stores and concept stores for global giants like Louis Vuitton Men Boutique and Fendi Men Boutique, with Prada Men Boutique set to join in late 2024. These additions bolster Siam Paragon’s luxury portfolio and reflect the brand’s confidence in the mall as a leading luxury destination in Asia.

This expansion is not just about space but signifies Siam Paragon’s commitment to ‘The World of Tomorrow’ – a vision of serving the multi-dimensional lifestyle needs of the future. Introducing exclusive stores for brands like Chopard and Piaget further cements this commitment, offering unique experiences and products available only at Siam Paragon.

The Luxe Hall at Siam Paragon is more than a shopping destination; it’s a symbol of luxury evolution, where the finest of fashion, craftsmanship, and lifestyle come together to create experiences that resonate with the aspirations of discerning customers. Visitors are invited to explore this world-class venue, a testament to Siam Paragon’s enduring dedication to bringing the pinnacle of luxury retail to Thailand.




Written by: Jason Smith