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The Standard international breaks new ground with “The StandardX” in Melbourne.

In a daring move that redefines luxury hospitality, Standard International is set to unveil its latest brand, The StandardX, in Melbourne in February 2024. This new venture represents a remarkable fusion of the brand’s heritage with a fresh, audacious spirit, perfect for the contemporary traveller.

StandardX Melbourne Rooftop – Food & Bev.

With its roots deeply entrenched in the rich tapestry of cultural shifts, The Standard has always been at the forefront of the hospitality scene. The brand has consistently pushed boundaries since its inception at The Standard, Hollywood, which became a beacon for the young and the restless. The StandardX is poised to carry this legacy forward, blending the familiar with the unexpected in an exhilarating new format.

The StandardX, nestled in Melbourne’s vibrant Fitzroy neighbourhood, is not just a hotel; it’s a cultural immersion. Fitzroy, renowned for its artistic and rebellious past, provides the perfect backdrop for this avant-garde venture. The hotel’s design, a collaborative effort with Melbourne’s acclaimed interior design firm Hecker Guthrie, pays homage to this cultural heritage while forging its identity.

StandardX Melbourne Guest Room – Type C.

Guests stepping into The StandardX are greeted with minimalist design and cultural richness. Each of the 125 rooms, from the cozy Cozy King to the expansive Suite Spot, is meticulously crafted to offer a unique experience, balancing comfort with artistic flair. Local talents like Sarah Smalltown and Dane Lovett contribute to a distinctly Melbourne ambience.

The hotel’s culinary offerings are a gastronome’s delight. The Roof, an exclusive retreat for guests, serves up flavours inspired by Mercado Medellin’s vibrant cuisine, while the ground-floor Thai concept brings street food magic to the table. Additionally, The Box, a novel retail concept, adds a unique dimension to the hotel’s appeal.

The Melbourne chapter marks a significant milestone as Standard International sets its sights on expanding The StandardX brand to global hotspots like Bangkok and Brooklyn. With room rates ranging from 250-350 AUD, The StandardX promises to be a game-changer in luxury hospitality.

For further information, enthusiasts can follow The StandardX on Instagram at @thestandardx and @thestandardxmelbourne or visit their website at www.StandardX.com and www.StandardX.com/melbourne.