As the aviation world gathered in eager anticipation at the Dubai Airshow 2023, Riyadh Air, the flagship carrier of Saudi Arabia, wholly owned by the Public Investment Fund (PIF), made a sensational entry. The airline, set to launch in 2025, revealed the second of its permanent dual-livery designs, a captivating showcase of artistry and vision that promises to redefine the skies.

The new livery is a harmonious blend of tradition and modernity, drawing inspiration from the intricate patterns of Bedouin tents and the fluid elegance of Arabic calligraphy. The design is strikingly rendered in a palette of indigo and lavender, featuring feather-like motifs that grace the aircraft’s fuselage. This is juxtaposed against a light, iridescent backdrop, symbolizing purity and Saudi Arabia’s forward-looking aspirations.

The unveiling at the Dubai Airshow is not just a display of aesthetics but a testament to Riyadh Air’s ambitious vision. The airline, launched earlier this year by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, aims to be at the forefront of global aviation. With a focus on sustainability, cutting-edge technology, and unparalleled customer service, Riyadh Air is poised to revolutionize the industry.

This latest livery follows the airline’s first reveal at the Paris Airshow, showcasing its inaugural design alongside significant announcements such as the acquisition of 90 GEnx engines and a fleet of up to 72 Boeing 787-9 Dreamliners. These steps are part of a broader strategy to make Riyadh Air a catalyst for Saudi Arabia’s National Transport and Logistics Strategy, contributing significantly to the country’s Vision 2030 goals.

Tony Douglas, CEO of Riyadh Air, expressed his excitement about the new livery, noting it symbolised the airline’s commitment to excellence and innovation. “This second livery is not just a design; it’s a statement of intent. As we prepare to take to the skies in 2025, Riyadh Air will be instantly recognizable, a beacon of modernity and tradition,” said Douglas.

Indeed, the new design is more than an aesthetic choice; it represents Saudi Arabia’s journey towards economic diversification and global connectivity. With plans to serve over 100 destinations and contribute significantly to the non-oil GDP growth, Riyadh Air is not just an airline but a global ambassador for a nation on the rise.

This innovative approach to branding in the aviation sector signals that Riyadh Air is not just another new airline but a harbinger of change. As the world watches, Riyadh Air is already soaring high, setting new standards in air travel and promising an exciting future for global aviation.

Written by: Stephen Peters

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