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Virgin Australia and Big Red Group’s Experience Oz have embarked on a multi-year partnership in a groundbreaking move set to redefine Australian travel. This collaboration promises to enhance the travel landscape and bolster the nation’s thriving experience economy.

Experience Oz, a titan in the tour and attractions marketplace in Australia and New Zealand, is known for its extensive reach, covering over 50 regions and partnering with more than 4,000 experienced operators. Their offerings range from exhilarating theme parks and cruises to culturally enriching tours and activities. This partnership is a strategic move to stimulate domestic tourism, offering a seamless interface for travellers to plan and book diverse travel experiences through Virgin Australia’s platform.

Virgin Australia collaborated with Experience Oz when the Australian public grapples with rising living costs. The partnership aims to make travel more accessible and affordable. Virgin Australia’s 11.5 million Velocity Frequent Flyer members now have an expanded horizon to earn and redeem points. The integration of these two giants means that Velocity members can now use their points to unlock a world of experiences, ranging from adrenaline-packed adventures to serene getaways, all while accruing more points.

Virgin Australia has announced a promotional event running until 11:59 pm AEST on November 27, 2023, to commemorate this momentous partnership. Customers booking any experience on virginaustralia.com during this period will automatically enter a draw to win an alluring prize – a dream holiday comprising two Virgin Australia domestic return flights and a $1,000 Experience Oz voucher. In addition, a limited-time offer will see Velocity members earning triple points (9 Velocity Points per $1 spent) on bookings made before the aforementioned deadline.

Virgin Australia Group’s Chief Commercial Officer David Emerson was enthusiastic about the partnership. “We are thrilled to partner with Experience Oz, a leader in the Australian experience market. This collaboration aligns perfectly with our commitment to providing exceptional value and choice to our guests and Velocity members. It’s a step forward in making memorable holidays more attainable for millions of Australians, especially when maximizing value is crucial,” said Emerson.

Echoing this sentiment, David Anderson, co-founder and CEO of Big Red Group, highlighted the broader impact of the partnership. “In the face of a challenging economic landscape, this collaboration is a beacon of hope for travelers. It’s not just about creating unforgettable experiences; it’s about supporting our local operators and ensuring that Australians can continue to explore and enjoy the beauty of their country, despite financial constraints.”

This alliance marks the beginning of a series of collaborations planned for Experience Oz, with Big Red Group at the helm of propelling the experience economy in Australia. It’s a testament to the evolving travel industry, where partnerships are increasingly vital to offering consumers enriched, value-driven experiences.

As Virgin Australia and Experience Oz forge this path, the ripple effect on Australian tourism and the experience economy is poised to be significant, promising a brighter, more adventurous future for Australian travellers.