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Industry Pioneers Unite an in-depth look at the Queer Destinations and ForwardKeys Alliance.

In a pivotal move that signals a seismic shift for the LGBTQ+ tourism industry, Queer Destinations and ForwardKeys, both luminaries in their domains, have entered into a strategic partnership. The alliance promises to harness the potential of an industry segment poised to inject $218 billion into the global economy annually.

The monumental union is grounded in a mutual commitment: championing a tourism industry that’s inclusive but also sustainable and respectful. This alliance will empower businesses, governments, and destinations to harness data, ensuring they’re in step with the evolving preferences of the LGBTQ+ traveller.

Oriol Pamies, the visionary founder of Queer Destinations, remarked, “This partnership catapults us into an unparalleled position, being the sole industry player with access to a wealth of data that uncovers the profound influence of LGBTQ+ travelers on the global stage. Our collaboration will spotlight the transformative power of engaging with Queer Destinations.”

Data is the backbone of modern business, especially in the travel sector. Juan A. Gomez, ForwardKeys’ esteemed Head of Market Intelligence, expounded on this point, “The industry thrives on rich, data-driven insights. By pooling resources, we can delve deeper into the unique needs of LGBTQ+ travelers, enabling companies to hone their offerings and create experiences that resonate.”

Echoing this sentiment, Edgar Weggelaar, CEO of Queer Destinations, highlighted, “In today’s cutthroat business landscape, access to robust data steers pivotal decisions. This alliance equips us with an invaluable tool to underscore the immense potential of the LGBTQ+ traveler segment and reinforces the need for a unified strategy to tap into this lucrative market.”

Recent insights from Out Now Consulting reveal that the LGBTQ+ tourism realm could command up to 10% of global travellers. This translates to a revenue fountain that could gush up to $218 billion annually, as per the World Tourism Organization. This landmark alliance between Queer Destinations and ForwardKeys could be the master key to unlock this treasure.

ForwardKeys, a global juggernaut in tourism intelligence, boasts a robust network spanning continents, from the U.S. to China and France. They’re the trusted counsel for various clients, ranging from governments to hotel chains, guiding them on traveller behaviour and emerging trends.

On the other hand, Queer Destinations, with its international acclaim, holds a unique position in the LGBTQ+ tourism landscape. Its accolade, ‘Queer Destinations Committed’, recognized by the International LGBTQ+ Tourism Association (IGLTA), is a beacon for companies aiming to eradicate discrimination and optimize their approach to LGBTQ+ travellers. Their footprint stretches from Mexico and Germany to Spain and the UK, bridging the gap between governments, destinations, and the global LGBTQ+ community.

In a rapidly evolving world, this pioneering alliance promises to be a beacon of change, heralding an era where every traveller feels valued and understood irrespective of their orientation.