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As the anticipation builds for the iconic Rose Parade® slated for New Year’s Day, Visit Lauderdale, representing the heart of Greater Fort Lauderdale, is primed to make a memorable debut. This celebrated event, set for January 1, 2024, at 8:00 AM PST in sunny Pasadena, California, will be broadcast live to millions via notable channels NBC and ABC, marking its 135th telecast.

Embracing the 2024 Rose Parade’s theme, “Celebrating a World of Music: The Universal Language,” Visit Lauderdale deftly mirrors this sentiment with its “Everyone Under the Sun” branding campaign. The initiative radiates their commitment to embracing diverse cultures, ethnicities, orientations, and abilities. The meticulously crafted float from Visit Lauderdale will serve as a beacon, representing the myriad of individuals and iconic sites that render Greater Fort Lauderdale a haven for visitors seeking genuine warmth and inclusivity.

Since its inception in 1890, the Rose Parade and the Rose Bowl Game® in Pasadena have been an unparalleled spectacle. As the clock strikes midnight, ushering in the New Year, a mesmerizing cavalcade of floats adorned with intricate floral designs, spirited marching bands, and majestic equestrian units will make their way down the iconic 5 ½ mile stretch of Colorado Boulevard. Astounding numbers are forecasted, with an estimated 700,000 enthusiasts lining the streets and an astounding 22 million viewers across the U.S. tuning in.

Stacy Ritter, the dynamic president and CEO of Visit Lauderdale, shared her enthusiasm, “The Rose Parade offers an unparalleled platform to project the beauty and ethos of our destination to a global audience. As the world celebrates, our core message of diversity and inclusivity will resonate. We intend to harness this golden opportunity to narrate our compelling story.”

For an in-depth look into the Rose Parade’s illustrious history and details, explore https://tournamentofroses.com.