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The Public Relations Institute of Australia (PRIA) has announced the winners of its annual Golden Target Awards program.

The awards were presented last night as over 340 industry professionals gathered at the Hilton Sydney for the 2023 National Awards Dinner.

Showcasing the best of what the public relations and communications industry has to offer were the two platinum award winners.

AAMI (part of Suncorp Group) won a platinum award for excellence in measurement and evaluation for their ‘AAMI Crash Index 2022’ campaign.

The National Campaign of the Year platinum award was given to Telstra for the launch of their Customer Experience Calls On-Shore.

Ogilvy PR won big, winning nine trophies including Gold for Large Agency of the Year. Havas Red also had a fantastic night, walking away with five trophies.

This year the Golden Target Team of the Year Awards went to:

  • History Will Be Kind (Agency)
  • Laing O’Rourke (Corporate)
  • Green Adelaide Board (Government)
  • Australian Wildlife Conservancy (NFP)

PRIA Chief Executive Officer Louise Harland-Cox said the winners demonstrated the strength and breadth of the work taking place in the industry.

“The creativity, innovation, and excellence on display at our Golden Target Awards demonstrates the influence and impact that communicators are able to achieve,” said Harland-Cox.

“A huge congratulations to not only our winners but all finalists as well – and I’d like to also thank our Chief Judge Jackie Crossman for her hard work again in delivering Australia’s most prestigious communication awards program.”

The full list of winners are outlined below:

B2B Campaign

GOLD:        Lenovo Precious Metals – Herd MSL

SILVER:      Digital Gold Rush – ServiceNow and Weber Shandwick Australia

BRONZE:   Helping Aussie small businesses get smart on sustainability – Horizon Communication Group

Community Relations and Engagement Campaign

GOLD:        #AllAboard2023 – Keolis Downer Yarra Trams

SILVER:      Emirates transports significant cultural object to the Tasmanian Aboriginal people – BCW Australia

BRONZE:    Hipages Death of the Smoko – We Are Different

Consumer Campaign – Product

GOLD:       Nebula Streaming Cinema – CampaignLab

SILVER:     Little Moons land Down Under – History Will Be Kind and Little Moons

BRONZE:   Sound of Bonded – We Are Different

Consumer Campaign – Service

GOLD:        Customer Experience Calls on Shore launch – Telstra

SILVER:      Hipages Death of the Smoko – We Are Different

BRONZE:   On The Road: Building EV confidence for Australia’s Roadtrippers – Mango Communications

Corporate Reputation and Management Campaign

GOLD:       Nestlé Reforestation Program launch in Australia – The IMPACT Agency and Nestlé Australia

SILVER:     More than just a wrapper: Telling Mars Wrigley’s Sustainability Story – Mars Wrigley Australia

BRONZE:   Your Safety is in your hands – Civil Aviation Safety Authority

Crisis and Issues Management Campaign

GOLD:       Advocating for Flood Recovery – Havas Red

Digital, Social and/or Content Campaign

GOLD:        Archie Rose and Sydney World Pride – The Mint Partners

SILVER:     Impossible without you – CSIRO

BRONZE:   Design Your Barangaroo Harbour Park Game – Aurecon and Infrastructure NSW

Experiential or Activation Campaign

GOLD:       ALDI Trophy Room – Ogilvy Public Relations

SILVER:    The Cashrewards Bills-board – Poem

BRONZE:  Nebula Streaming Cinema- CampaignLab

Government Sponsored Campaign

GOLD:      Resilient Homes Fund: Engaging a traumatised, disaster-stricken community – Phillips Group, the Department of Energy and Public Works and the Queensland Reconstruction Authority

SILVER:     Autumn rail disruptions: Keeping the west connected platform to pier – Level Crossing Removal Project

BRONZE:  Don’t #uck With a Truck: Don’t Truck It Up – National Heavy Vehicle Regulator

Health Campaign

GOLD:        Lung Foundation Australia: Making lung cancer screening a reality – Ogilvy Public Relations

SILVER:     Tired of headaches holding you back? Spinal Health Week 2023 – Insight Communications

BRONZE:   Workspace Week: Work well from anywhere – Insight Communications

Influencer Campaign

GOLD:      Archie Rose and Sydney World Pride – The Mint Partners

SILVER:    Share the Joy – Sling & Stone and Krispy Kreme

BRONZE:  Maximising Dementia Australia’s Memory Walk & Jog for Souvenaid – LBPR

Integrated Marketing and Communication Campaign

GOLD:      CommBank Safe – Commonwealth Bank

SILVER:    Bundy Mixer – Herd MSL and Leo Burnett

BRONZE:  AtlassiVan: Open Road, Open Roles – Ogilvy Public Relations

Internal Communication Campaign

GOLD:       Inspire moments of everyday happiness – Mars Wrigley Australia

SILVER:     Employee Referral Program gets a refresh and delivers more than imagined – Goodstart Early Learning

BRONZE:   Focus on safety for what matters most – The Comms Store and CPB Contractors

Media Relations Campaign

GOLD:       PBS listing of treatment for most severe form of dry eye: Enhancing Aussie access and choice – Healthcare PR Australia

SILVER:     Mars Wrigley’s switch to paper-based packaging raises the bar – Mars Wrigley Australia

BRONZE:   Leading the way in Flu Vaccination – Havas Red

PR-led Brand Partnership Campaign

GOLD:         American Express: With you and proud (Sydney World Pride 2023) – Ogilvy Public Relations

SILVER:       Australia’s First Dating Safety Guide – Thrive PR, Tinder Australia and WESNET

BRONZE:    Twisties x Donut King – Mango Communications and PepsiCo

Pro Bono/NFP Campaign

GOLD:       Justice for Kathleen Folbigg: A campaign that gripped a nation – GRACosway

SILVER:     Buddy’s Law – Seven Communications and Animal Justice Party

BRONZE:  The Red Flag Effect – Publicis Worldwide and The Lady Musgrave Trust

Public Affairs and Advocacy Campaign

GOLD:        Advocating for Flood Recovery – Havas Red

SILVER:      Lung Foundation Australia: Making lung cancer screening a reality – Ogilvy Public Relations

BRONZE:    Stop, Rethink HumeLink – Lighthouse Communications Group

Regional Communications Campaign

GOLD:    Reframing communication: One Council, One Region, One Voice – Phillips Group and Western Downs Regional Council

SILVER:  AtlassiVan: Open Road, Open Roles – Ogilvy Public Relations

Research/Data-Driven Campaign

GOLD:      AAMI Crash Index 2022 – AAMI (Part of Suncorp Group)

SILVER:   Summer in the NT – Mango Communications and Tourism Northern Territory

Small Budget Campaign

GOLD:       This is good news, but: Telling the nuanced story of the Reef – Australian Institute of Marine Science

SILVER:     The Other Art Fair Sydney 2023 – Think HQ

BRONZE:   Share the Joy – Sling & Stone and Krispy Kreme

Thought Leadership Campaign

GOLD:         ‘Cost of Life’, not just living: Suicide Prevention Australia Community Tracker – Provocate

SILVER:      Dove Detox Your Feed – FORWARD Agency and Unilever Australia

BRONZE:    Putting farmer mental health on the National Agenda – Havas Red

Emerging Leader of the Year

GOLD:        Anastasiia Nazarenko – Palin Communications

BRONZE:   Matthew Evans – Ogilvy Public Relations

SILVER:     Sarah Cefai – History Will Be Kind

Professional of the Year

GOLD:       Greg Vekiarellis – Ogilvy Public Relations

SILVER:     Alice Johnson – Horizon Communication Group

BRONZE:  Iain Waterman – Sefiani Communications Group

Leader of the Year

GOLD:       Helen Hutchings – Phillips Group

SILVER:     Emma-Jane Granleese – History Will Be Kind

BRONZE:  Fergus Kibble – FORWARD Agency

Agency Team of the Year

GOLD:     History Will Be Kind

SILVER:      Cube

BRONZE:   The Mint Partners

Corporate Team of the Year

GOLD:      Corporate Affairs Team – Laing O’Rourke

SILVER:    Marketing and Communications Team – Ventia Brand

Government Team of the Year

GOLD:     Communications Team – Green Adelaide Board

SILVER:   PR Influencers and Visiting Media Team – Destination NSW

NFP Team of the Year

GOLD:     Communications Team – Australian Wildlife Conservancy

SILVER:   Media Team – Australian Red Cross Lifeblood

Small/Boutique Agency of the Year

GOLD:      Urbaine

SILVER:    Seven Communications


Medium Agency of the Year

GOLD:       Poem

SILVER:     History Will Be Kind

BRONZE:   We Are Different

Large Agency of the Year

GOLD:      Ogilvy Public Relations

SILVER:    Havas Red

BRONZE:  Icon Agency

Educator of the Year

BRONZE:  Kim Burley – University of South Australia

Researcher of the Year

GOLD:     Xiufang (Leah) Li – RMIT University

Student of the Year

GOLD:      Lilyana van Twest – Queensland University of Technology

SILVER:   Melissa Martin – University of South Australia

Program of the Year

BRONZE:  GlobCom: Authentic learning for tomorrow’s communication professionals – Curtin University