The Public Relations Institute of Australia (PRIA) has announced the winners of its annual Golden Target Awards program.
The awards were presented last night as over 340 industry professionals gathered at the Hilton Sydney for the 2023 National Awards Dinner.
Showcasing the best of what the public relations and communications industry has to offer were the two platinum award winners.
AAMI (part of Suncorp Group) won a platinum award for excellence in measurement and evaluation for their ‘AAMI Crash Index 2022’ campaign.
The National Campaign of the Year platinum award was given to Telstra for the launch of their Customer Experience Calls On-Shore.
Ogilvy PR won big, winning nine trophies including Gold for Large Agency of the Year. Havas Red also had a fantastic night, walking away with five trophies.
This year the Golden Target Team of the Year Awards went to:
- History Will Be Kind (Agency)
- Laing O’Rourke (Corporate)
- Green Adelaide Board (Government)
- Australian Wildlife Conservancy (NFP)
PRIA Chief Executive Officer Louise Harland-Cox said the winners demonstrated the strength and breadth of the work taking place in the industry.
“The creativity, innovation, and excellence on display at our Golden Target Awards demonstrates the influence and impact that communicators are able to achieve,” said Harland-Cox.
“A huge congratulations to not only our winners but all finalists as well – and I’d like to also thank our Chief Judge Jackie Crossman for her hard work again in delivering Australia’s most prestigious communication awards program.”
The full list of winners are outlined below:
B2B Campaign
GOLD: Lenovo Precious Metals – Herd MSL
SILVER: Digital Gold Rush – ServiceNow and Weber Shandwick Australia
BRONZE: Helping Aussie small businesses get smart on sustainability – Horizon Communication Group
Community Relations and Engagement Campaign
GOLD: #AllAboard2023 – Keolis Downer Yarra Trams
SILVER: Emirates transports significant cultural object to the Tasmanian Aboriginal people – BCW Australia
BRONZE: Hipages Death of the Smoko – We Are Different
Consumer Campaign – Product
GOLD: Nebula Streaming Cinema – CampaignLab 
SILVER: Little Moons land Down Under – History Will Be Kind and Little Moons
BRONZE: Sound of Bonded – We Are Different
Consumer Campaign – Service
GOLD: Customer Experience Calls on Shore launch – Telstra
SILVER: Hipages Death of the Smoko – We Are Different
BRONZE: On The Road: Building EV confidence for Australia’s Roadtrippers – Mango Communications
Corporate Reputation and Management Campaign
GOLD: Nestlé Reforestation Program launch in Australia – The IMPACT Agency and Nestlé Australia
SILVER: More than just a wrapper: Telling Mars Wrigley’s Sustainability Story – Mars Wrigley Australia
BRONZE: Your Safety is in your hands – Civil Aviation Safety Authority
Crisis and Issues Management Campaign
GOLD: Advocating for Flood Recovery – Havas Red
Digital, Social and/or Content Campaign
GOLD: Archie Rose and Sydney World Pride – The Mint Partners
SILVER: Impossible without you – CSIRO
BRONZE: Design Your Barangaroo Harbour Park Game – Aurecon and Infrastructure NSW
Experiential or Activation Campaign
GOLD: ALDI Trophy Room – Ogilvy Public Relations
SILVER: The Cashrewards Bills-board – Poem
BRONZE: Nebula Streaming Cinema- CampaignLab
Government Sponsored Campaign
GOLD: Resilient Homes Fund: Engaging a traumatised, disaster-stricken community – Phillips Group, the Department of Energy and Public Works and the Queensland Reconstruction Authority
SILVER: Autumn rail disruptions: Keeping the west connected platform to pier – Level Crossing Removal Project
BRONZE: Don’t #uck With a Truck: Don’t Truck It Up – National Heavy Vehicle Regulator
Health Campaign
GOLD: Lung Foundation Australia: Making lung cancer screening a reality – Ogilvy Public Relations
SILVER: Tired of headaches holding you back? Spinal Health Week 2023 – Insight Communications
BRONZE: Workspace Week: Work well from anywhere – Insight Communications
Influencer Campaign
GOLD: Archie Rose and Sydney World Pride – The Mint Partners
SILVER: Share the Joy – Sling & Stone and Krispy Kreme
BRONZE: Maximising Dementia Australia’s Memory Walk & Jog for Souvenaid – LBPR
Integrated Marketing and Communication Campaign
GOLD: CommBank Safe – Commonwealth Bank
SILVER: Bundy Mixer – Herd MSL and Leo Burnett
BRONZE: AtlassiVan: Open Road, Open Roles – Ogilvy Public Relations
Internal Communication Campaign
GOLD: Inspire moments of everyday happiness – Mars Wrigley Australia
SILVER: Employee Referral Program gets a refresh and delivers more than imagined – Goodstart Early Learning
BRONZE: Focus on safety for what matters most – The Comms Store and CPB Contractors
Media Relations Campaign
GOLD: PBS listing of treatment for most severe form of dry eye: Enhancing Aussie access and choice – Healthcare PR Australia
SILVER: Mars Wrigley’s switch to paper-based packaging raises the bar – Mars Wrigley Australia
BRONZE: Leading the way in Flu Vaccination – Havas Red
PR-led Brand Partnership Campaign
GOLD: American Express: With you and proud (Sydney World Pride 2023) – Ogilvy Public Relations
SILVER: Australia’s First Dating Safety Guide – Thrive PR, Tinder Australia and WESNET
BRONZE: Twisties x Donut King – Mango Communications and PepsiCo
Pro Bono/NFP Campaign
GOLD: Justice for Kathleen Folbigg: A campaign that gripped a nation – GRACosway
SILVER: Buddy’s Law – Seven Communications and Animal Justice Party
BRONZE: The Red Flag Effect – Publicis Worldwide and The Lady Musgrave Trust
Public Affairs and Advocacy Campaign
GOLD: Advocating for Flood Recovery – Havas Red
SILVER: Lung Foundation Australia: Making lung cancer screening a reality – Ogilvy Public Relations
BRONZE: Stop, Rethink HumeLink – Lighthouse Communications Group
Regional Communications Campaign
GOLD: Reframing communication: One Council, One Region, One Voice – Phillips Group and Western Downs Regional Council
SILVER: AtlassiVan: Open Road, Open Roles – Ogilvy Public Relations
Research/Data-Driven Campaign
GOLD: AAMI Crash Index 2022 – AAMI (Part of Suncorp Group)
SILVER: Summer in the NT – Mango Communications and Tourism Northern Territory
Small Budget Campaign
GOLD: This is good news, but: Telling the nuanced story of the Reef – Australian Institute of Marine Science
SILVER: The Other Art Fair Sydney 2023 – Think HQ
BRONZE: Share the Joy – Sling & Stone and Krispy Kreme
Thought Leadership Campaign
GOLD: ‘Cost of Life’, not just living: Suicide Prevention Australia Community Tracker – Provocate
SILVER: Dove Detox Your Feed – FORWARD Agency and Unilever Australia
BRONZE: Putting farmer mental health on the National Agenda – Havas Red
Emerging Leader of the Year
GOLD: Anastasiia Nazarenko – Palin Communications
BRONZE: Matthew Evans – Ogilvy Public Relations
SILVER: Sarah Cefai – History Will Be Kind
Professional of the Year
GOLD: Greg Vekiarellis – Ogilvy Public Relations
SILVER: Alice Johnson – Horizon Communication Group
BRONZE: Iain Waterman – Sefiani Communications Group
Leader of the Year
GOLD: Helen Hutchings – Phillips Group
SILVER: Emma-Jane Granleese – History Will Be Kind
BRONZE: Fergus Kibble – FORWARD Agency
Agency Team of the Year
GOLD: History Will Be Kind
SILVER: Cube
BRONZE: The Mint Partners
Corporate Team of the Year
GOLD: Corporate Affairs Team – Laing O’Rourke
SILVER: Marketing and Communications Team – Ventia Brand
Government Team of the Year
GOLD: Communications Team – Green Adelaide Board
SILVER: PR Influencers and Visiting Media Team – Destination NSW
NFP Team of the Year
GOLD: Communications Team – Australian Wildlife Conservancy
SILVER: Media Team – Australian Red Cross Lifeblood
Small/Boutique Agency of the Year
GOLD: Urbaine
SILVER: Seven Communications
BRONZE: GoodPR
Medium Agency of the Year
GOLD: Poem
SILVER: History Will Be Kind
BRONZE: We Are Different
Large Agency of the Year
GOLD: Ogilvy Public Relations
SILVER: Havas Red
BRONZE: Icon Agency
Educator of the Year
BRONZE: Kim Burley – University of South Australia
Researcher of the Year
GOLD: Xiufang (Leah) Li – RMIT University
Student of the Year
GOLD: Lilyana van Twest – Queensland University of Technology
SILVER: Melissa Martin – University of South Australia
Program of the Year
BRONZE: GlobCom: Authentic learning for tomorrow’s communication professionals – Curtin University
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