The reveal of the century: Michelin Guide breaks new ground in hospitality.
As the global hospitality landscape evolves, the MICHELIN Guide, historically acclaimed for distinguishing the zenith of culinary art, is all set to revolutionize the hotel sector. With its forthcoming MICHELIN Key, the esteemed guide is embarking on a journey to recognize and celebrate hotels that epitomize the pinnacle of hospitality.
Gwendal Poullenec guide Michelin.
Over the years, the MICHELIN Guide has become synonymous with verified, unbiased advice for gourmands worldwide. Now, in a strategic move to expand its trusted portfolio, the guide targets the seasoned traveller. The new MICHELIN Guide selection is comprehensive, featuring over 5,000 esteemed accommodations spanning 120 nations. The choice focuses on a hotel’s ability to redefine the very fabric of travel experiences.
The five pillars upon which this selection stands are:
- A beacon of the local experience.
- Mastery in architectural and interior design.
- A signature touch, embodying authenticity.
- Unwavering quality in service, ambience, and upkeep.
- A harmony between the value and the experience offered.
What’s remarkable about this initiative is its independence. The selection process remains uninfluenced by pre-existing labels, setting a fresh paradigm for travel enthusiasts who crave well-curated advice.
The objectives driving this evolution in the MICHELIN Guide are three-fold:
- To elevate a gourmet journey with a stay that’s equally momentous.
- To steer travellers toward soulful accommodations that promise beyond just a sleepover.
- Craft a unified platform where travellers can select, transact, and reminisce about their adventures.
CHAMBRES LES BAINS.
Navigating the MICHELIN Guide’s digital assets is a breeze. The ad-free platform ensures seamless interactions, supplemented with round-the-clock customer assistance and tailored travel advice from a dedicated team of experts.
The pièce de résistance, however, is the MICHELIN Key. Gwendal Poullennec, the International Director of The MICHELIN Guides, passionately shares, “The MICHELIN Key stands as a testament for travelers. Just as our star celebrates culinary brilliance, the Key honors the world’s most outstanding hotels. It’s a tribute to the relentless dedication of hospitality aficionados.”
Annual recognitions are on the horizon, with the inaugural MICHELIN Key distinction set to be announced in early 2024. Anonymity remains at the core of these evaluations, ensuring that the accolades are genuine and unbiased.
For travellers and hoteliers alike, the MICHELIN Key is not just an accolade; it’s a testament to the ever-evolving world of hospitality, pushing boundaries and setting unparalleled standards. Stay tuned as the world eagerly awaits the first reveal!
Written by: Christine Nguyen
