A historic chapter has been inscribed in international tourism as Hungary marks its footprints on Australian shores. From 18th to 22nd September 2023, the iconic streets of Melbourne and Sydney reverberated with discussions, discoveries, and deals as ‘Visit Hungary’ commenced its audacious quest Down Under.
Australia, recognised for its burgeoning community of jet-setters, eyes Europe with an ever-deepening allure. Among Europe’s shimmering jewels, Budapest stands out, fast-evolving as a must-visit destination for Australian travellers. It’s no wonder that Hungary, with its rich cultural and historical tapestry, has astutely recognised the indispensable value of the Australian market.
Hungary- Fisherman’s Bastion.
Central to Hungary’s strategic Australian foray was the age-old art of networking and forging meaningful relationships. The Visit Hungary delegation, with commendable zeal, entered into pivotal dialogues with titans of the Australian travel industry, particularly those shaping the course of cruise and terrestrial travel. Such endeavours, industry insiders predict, will lay a robust foundation for long-term synergy, firmly positioning Hungary as a prime focus within Australia’s vibrant travel schema.
A crescendo was reached mid-week as the strategic partnership between AVIAREPS and Visit Hungary blossomed into a grand spectacle at Sydney’s Watersedge. Esteemed travel agents and pivotal trade partners, basking in the sophisticated ambience, indulged in Hungary’s celebrated gastronomy, enriched further with exquisite Hungarian wines. The evening was about indulgence and enlightenment, as attendees immersed themselves in Hungary’s diverse attractions, arming themselves as seasoned champions for advocating Hungarian tourism.
Festetics palace at Keszthely, Hungary.
Zsuzsa Szegner, a luminary from Visit Hungary, effused, “The week has been nothing short of transformational. The Australian ethos, with its insatiable quest for genuine European adventures, seamlessly dovetails with the essence of Hungary. Our horizon looks promising with anticipated partnerships, and our pledge remains firm – to enchant every Australian soul with Hungary’s multifaceted charm.”
Echoing this sentiment, Emilie Groleau of AVIAREPS for Hungary Tourism remarked, “This maiden journey symbolises more than just a visit; it’s the heralding of a long, fruitful liaison between Hungary and the pulse of Australian travel.”
The week’s events signal not just an end but a spirited beginning. As Hungary casts its sights wider, Australia beckons with promises of new adventures, partnerships, and boundless possibilities. The world watches as two titans converge on the global tourism stage and history unfolds.
Written by: Michelle Warner
