Premium Spirits Distributor ICONIC Beverages will now distribute Hotaling & Co.’s craft Whiskey Brands nationally in Australia.
Originally established over 30 years ago under the name Anchor Distilling Company, Hotaling & Co. is the leading San Francisco distiller, creating artisanal brands of unmatched character and quality. Heralding a return to copper pot distilling in the U.S, Hotaling & Co. is credited with releasing America’s first craft Whiskey to hit the market since prohibition: Old Potrero Straight Rye Whiskey.
Dean Terranova, ICONIC’s Managing Director said: “We’ve been fascinated by the Hotaling & Co. portfolio and progress for a long time and are extremely excited to bring their core brands to Australia. The category has seen incredible growth over the last 24 months and we’re proud to add such an iconic name to our growing portfolio of high-calibre American brands.”
Old Potrero 6YO Straight Rye Whiskey, along with Hirsch Bourbon “The Horizon” and “The Bivouac” Whiskies, will join ICONIC Beverages’ portfolio of US Whiskies, which includes WhistlePig Rye Whiskey, Balcones Distilling & Rittenhouse.
About Old Potrero Rye Whiskey: Distilled in San Francisco in 1993, from a 100% malted rye mash bill and aged for a minimum of 6 years in charred American white oak barrels, Old Potrero Straight Rye Whiskey marked the return of pot-distilled rye whiskey to the US.
About Hirsch Bourbon Whiskey: When A. H. HIRSCH commissioned his now legendary batch of bourbon in 1974, he laid the
foundation for HIRSCH to become the gold standard for thoughtfully selected American Whiskey expressions. Today, Hirsch continues to craft high-quality, award-winning whiskey with a commitment to transparency.
“We’re thrilled to partner with ICONIC Beverages to introduce Hotaling & Co.’s exceptional craft whiskeys to the Australian market. This partnership reflects our enthusiasm for the vibrant Australian market and our commitment to sharing our passion for top-quality American whiskeys with discerning enthusiasts worldwide,” says Liz Brusca, Vice President of Marketing for Hirsch Bourbon & Old Potrero Whiskey.
Old Potrero, Hirsch The Horizon and Hirsch Bivouac are now available through the ICONIC Beverages portfolio. To become a stockist, contact ICONIC Beverages today or buy online at – www.iconicbeverages.com.au
