In a groundbreaking revelation, Crown Resorts has redefined the essence of entertainment and luxury in Australia, introducing a flamboyant new brand identity that promises unparalleled experiences for its patrons. It’s no longer just a casino or hotel; it’s the new heart of Australia’s entertainment.

Anchored by the catchphrase, “Here’s Where Things Get Interesting”, this sweeping transformation is more than just a facelift. It’s a bold statement and a recommitment to Australia’s entertainment, tourism, and hospitality sectors. From its inception, Crown Resorts has been a forerunner of elite entertainment—award nights, celebrity rendezvous, grand weddings, or star-studded galas. This new chapter in its storied history is set to amplify this legacy.

Crown partnerships and entertainment announcement shot at Crown Towers Melbourne. Picture: Alex Coppel.

The nation’s voice resonated with a singular desire: a locus where joy, vivacity, and connectivity prevail. Australians yearn for locales that echo with laughter, pulse with energy, and immerse visitors in a quintessential atmosphere. Crown’s audacious move resonates with this sentiment, promising an oasis where experiences are not just lived but felt deeply.

From Melbourne’s artistry to Sydney’s rhythms and the charms of Perth, Crown’s joy-infused events are a testament to its renewed vision. In the coming days, Crown Melbourne will shine under the glamour of the AFL’s Brownlow Medal. October heralds Crown’s triumphant return to the iconic Birdcage Enclosure during the Melbourne Cup Carnival. And for culinary aficionados? The acclaimed sushi maestro, Masami Ouchi from Nobu, Japan, will be gracing Nobu Melbourne, closely followed by the international sensation Ghost Donkey’s mezcal and tequila offerings.

Art and music aficionados aren’t left behind. Crown Perth is ready to dazzle with exhibits like ‘Monet in Paris’ and musical sensations like ‘Chicago’ and ‘Tina: The Tina Turner Musical’. Crown has proudly partnered with Taylor Swift’s “I The Eras Tour” in an electrifying collaboration, turning Crown Metropol Melbourne into a hub of thrilling Taylor Swift-themed activities.

Ciarán Carruthers, the dynamic CEO of Crown Resorts, encapsulated this journey best, “Today’s revelation isn’t just a brand transformation. It’s our promise to make the ordinary extraordinary again. ‘Interesting’ to us isn’t just a word—it’s an experience. A break from the humdrum, an expectation that we pledge to meet.” He lavished praise on Danielle Keighery and her adept team, whose visionary leadership has reignited the Crown flame.

What is the brilliance behind this new direction? Danielle Keighery, in collaboration with the illustrious Australian creative agency, The Monkeys, under the Accenture Song umbrella. With a multifaceted media strategy by Initiative Australia, Crown Resorts promises enthralling moments across its venues, celebrated restaurants, and opulent accommodations.

To dive deeper into this exhilarating journey, visit Crown Resorts’ Official Site. The future of entertainment in Australia has arrived. Dive in.

Written by: Octavia Koo

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