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Marrakesh, an enchanting city that has long captivated travellers with its mystique, is about to shine even brighter. The city is gearing up to host a groundbreaking event that promises to change the landscape of MICE industry events.

In a bold step forward, m&i has announced m&i Fest, an avant-garde MICE event slated for 17-21 March 2024. This ambitious endeavour merges large exhibitions’ grandeur with specialised forums’ tailored intimacy. Imagine a platform where around 240 elite buyers and 230 premium suppliers converge, designed to foster transactions and deep-rooted connections.

Speaking on this novel concept, Richard Barnes, CEO of Worldwide Events, which orchestrates m&i Fest, commented on their motivation, especially following the devastating earthquake in Morocco. “Our commitment to Morocco is unwavering. It’s more than just business. It’s about uplifting a nation, fortifying its people and businesses, and championing the spirit of unity,” he said.

With a rich legacy of curating events for two decades, Worldwide Events is no stranger to innovation. Introducing dedicated brand spaces at m&i Fest enables companies to weave compelling narratives, giving a voice to their unique stories.

The event’s meticulously crafted itinerary revolves around three pivotal themes: Develop, Discover, and Celebrate. While mornings buzz with one-on-one meetings, setting the stage for flourishing partnerships, afternoons are earmarked for cultural immersion. Attendees can delve into the heart of Marrakesh, discovering exclusive venues and the city’s coveted gems. As dusk descends, the vibe turns electric. Lavish dinners, vibrant events, and a celebration of industry achievements come to the forefront.

Barnes elaborated on the rationale behind this shift from the conventional trade show model. “The modern industry professional craves more than just repetitive appointments. They seek enriching experiences, valuable connections, and authentic engagements.”

Endorsements for m&i Fest’s fresh approach poured in from industry leaders. Arjen Van der Linden, representing Van der Valk Hotel Schiphol A4, was drawn to amalgamating a grand exposition with high-value meetings. Similarly, Johannes Aign from Hilton Munich Airport said, “The caliber of buyers that m&i Fest is set to attract presents a golden opportunity for suppliers like us to drive substantial business.”

With its established global MICE stature, Marrakesh is the perfect backdrop for such an innovative event. Participants at m&i Fest can expect to be hosted at the renowned Palais des Congrès Marrakech and the plush 5-star Mövenpick Hotel Mansour Eddahbi Marrakech, adding another layer of luxury to this promising gathering.

For a deeper dive into this transformative event or to reserve a spot, interested parties can reach out through the official m&i Fest portal or connect via email.

With the MICE industry poised on the cusp of transformation, m&i Fest in Marrakesh might be the beacon leading the way.