A significant evolution in New Zealand’s business landscape unfolds today (18 September 2023) with the launch of the nation’s premiere Business Events Week. Hosted in the picturesque Marlborough for the Business Events Industry Aotearoa (BEIA) Annual Conference, the event’s momentum will transcend into policy and business discussions in Wellington and Auckland.
Powered by the apex body BEIA, the New Zealand Business Events Week isn’t just an event – it’s a mission—a mission to heighten the prominence of the business events sector for the Kiwi nation. Scheduled over five days, the week promises an array of meetings, seminars, forums, and award ceremonies, expecting the presence of over 300 national and international delegates.
At a time when global business events experts and strategy leaders collaborate with local talent, the aim remains clear – to illuminate future prospects and legacies inherent within the sector. The business events industry is rebounding vigorously, with a global market cap of $1.6 trillion USD. Lisa Hopkins, BEIA’s Chief Executive, accentuates this sentiment, “As the world’s business events arena awakens to full recovery, New Zealand is gearing up to magnetize premier events. This resonates not merely with our economy but with our society, culture, and environment.”
The nation’s infrastructural advancements mirror the narrative of this transformation. By 2025, the Kiwi land will boast venues like Te Pae Christchurch, Tākina Wellington, and Auckland’s NZ International Convention Centre.
Business events rank fourth in the echelons of Tourism New Zealand’s most lucrative visitor markets, trailing behind Australia, the US, and the UK. René de Monchy, Tourism New Zealand’s Chief Executive, is optimistic, affirming that the recent infrastructural advancements position New Zealand on a global pedestal for business events. He said, “A synergy among the business event sectors can foster a sustainable growth trajectory benefitting New Zealand’s economic framework.”
Adding international flair, Senthil Gopinath, the CEO of the International Congress and Convention Association (ICCA), will shed light on global perspectives and opportunities. Meanwhile, the strategic maestro, Martin Sirk, an expert on the socio-economic implications of meetings, will provoke a shift from conventional business paradigms throughout the week’s proceedings.
Events Calendar for NZ Business Events Week 2023:
- 18-20 September: BEIA Annual Conference, Marlborough – An amalgamation of education and networking.
- 21 September: Policy Forum, Wellington – An exclusive convergence of industry stalwarts and experts from diverse sectors.
- 21 September: Tourism New Zealand National Awards Dinner, Auckland – Celebrating the nation’s academic and industry trailblazers.
- 22 September: Auckland Business Forum – An elite gathering focusing on enhanced inter-industry collaboration.
- 22 September: ICCA International Conference Seminar, Auckland – An enlightening session on securing global conferences.
Written by: Jill Walsh
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