Campari, Italy’s iconic red apéritif, and Imbibe Magazine come together for Negroni Week once again to support Slow Food’s mission to foster a more equitable and sustainable world of food and beverage through a series of local events at bars, restaurants and retailers around the world. With the unbreakable bond between bartenders and the world of mixology, the global charity initiative puts the power of fundraising in the hands of the industry, growing over the past decade to attract thousands of partners in over 80 markets, and raising over $4 million for global causes.
Since the cocktail’s creation in 1919, Campari has been the red heart of the Negroni, a cocktail which showcases the unique flavour profile of Campari and is now one of the most-loved cocktails globally. The Negroni’s rise in popularity wouldn’t have been possible without the limitless skill of bartenders sharing their talent with the world; these connections will be at the core of Negroni Week 2023 activations, strengthening the mutual appreciation between Campari, global bartenders and Negroni enthusiasts worldwide.
Slow Food, the official giving partner for the second year, is a global movement of local communities and activists, across more than 160 countries. Just like Campari and the Negroni, Slow Food has Italian roots, creating the perfect pairing.
The Slow Food Negroni Week Fund will continue to directly support the hospitality community in 2023 and beyond, helping to preserve cultural and biological diversity, promote food and beverage education with knowledge exchange, foster equity and justice. With the increased challenges facing the hospitality and food & beverage industries in recent years, this work is more important than ever.
WHAT NEGRONI WEEK 2023 HAS TO OFFER
There’s no Negroni without Campari, just like there’s no industry without bartenders. To celebrate this bond, the Slow Food Negroni Week Fund gives direct support to those in hospitality. Throughout the week there will be the opportunity to celebrate cocktail culture and show appreciation for the art of mixology, recognising the dedication and skill of bartenders to create one of the world’s most iconic and loved cocktails.
Additionally, Campari will bring together pairs of top-tier bartenders to celebrate the bond between mixology and the classic Negroni and will release The Timeless Bond Series, just before the launch of Negroni Week. The series will feature some of the best bartenders from around the world, including Panji Wisrawan from Aperitif, Ubud. Agustin Da Sambiago from Potato Head Bali and M. Rizky from InterContinental Jakarta Pondok Indah.
In Indonesia, consumers can experience Negroni Week for themselves in more that 300 outlets. The celebrations will kick off with a launching party at InterContinental Jakarta Pondok Indah on 14th September 2023 and will conclude with a closing party at Potato Head Bali on 24th September 2023.
Michele Porta, Global Channel and Customer Marketing Director, commented: “We’re thrilled to continue supporting Imbibe’s global charity initiative, Negroni Week, for the 11th year and a cause that is close to the industry, Slow Food. Since 2012, the initiative has raised more than $4 million for charitable causes. This year we continue supporting our global partners to raise funds, by toasting to the timeless bond between Campari and the Negroni, while bringing together the passion of bartenders who are at the forefront of cocktail culture. Together with Imbibe, we invite everyone to join us in raising a glass to another successful Negroni Week!”
Karen Foley, Publisher of Imbibe, said: “Every year of Negroni Week gets better and better, and we are thrilled to continue partnering with Campari in support of Slow Food’s mission to cultivate a more equitable and sustainable world of food and beverage. We can’t wait to once again celebrate our favourite week of the year with bars, restaurants and Negroni enthusiasts around the world.”
Mr. Yosepha Oka, Country Commercial Manager Indonesia – Campari Group, said: “We really appreciate the response from outlet / venue friends. Currently, the number of participating outlets is greater and has increased compared to last year, and the number of donations has also increased. Many outlets even donate a portion of negroni sales during Negroni Week to charity.”
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