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In a captivating move to rejuvenate global interest in U.S. travel, Brand USA has intertwined its vision with the ingenuity of BBC StoryWorks. Their collaboration birthed the evocative ‘USA Through Film’ campaign, framed by the passionate narratives of eminent personalities such as Grammy and Academy Award-winning artist Common and Tony Award victor Jane Krakowski.

As the world leans more towards experiential travel, this initiative aims to spark wanderlust by depicting the essence of various U.S. cities. These urban landscapes are vividly painted not just by their historical landmarks or cultural tapestries but through the heartfelt stories of notable voices who’ve seen, felt, and been moved by them.

Commencing this cinematic experience, the campaign has unveiled glimpses of the serene Little Rock with Mary Steenburgen’s touch, the vibrant rhythms of New Orleans portrayed by Jordana Spiro, and the bustling spirit of New York City through Yaya DaCosta’s eyes. Yet, the adventure doesn’t end there. Soon to be unveiled are insights into cities like Baltimore, Washington D.C., Chicago, and Los Angeles, each narrated by a voice synonymous with its charm.

While the series focuses on a global audience outside the UK and the United States, it’s accessible via platforms such as GoUSA TV, BBC News, and the specially curated USA Through Film hub on BBC.com. Meanwhile, UK enthusiasts can indulge in this visual journey through usathroughfilm.com.

BBC Studios’ Senior VP for Sales & Commercial Content, Tim Wastney, shed light on the collaboration’s essence: “Travel transcends mere exploration. It’s about the tales that resonate with the soul of each destination. Through our partnership with Brand USA, we aim to amplify these narratives, celebrating both iconic and hidden facets of the U.S.”

Echoing a similar sentiment, Staci Mellman from Brand USA stated, “The magic lies not just in the story but the voice behind it. We’re elated to partner with BBC StoryWorks, harnessing the allure of icons like Common and Mary Steenburgen to spotlight the U.S., from its illustrious cities to its undiscovered treasures.”

Indeed, as each video rolls out, the world gets an exclusive invitation: to witness the U.S. through the film and, subsequently, to explore its multifaceted beauty firsthand.