The landscape of youth travel is undergoing a transformation.
Gone are the days when sun-soaked escapades, late-night parties, and casual flings dominated the narrative. The modern youth traveller craves authentic experiences and is keenly aware of their environmental footprint. Their methods of research and the elements they value in travel are evolving. So, what does 2024 have in store for youth travel? Our YTV members have shared their insights on what the future looks like.
1. Wave of Older UK Travellers
Recent amendments to the WHV, set to kick in by July 2024, are projected to usher in an influx of Brits eager to call Australia home. Danny Lawrence from Base notes that Melbourne is already witnessing this trend and anticipates Sydney and Brisbane joining the list soon. With the pursuit of long-term accommodation and potential sponsorships on their agenda, Matthew Heyes of Backpacker Job Board sees this demographic bringing a lot more skills to the table. Alex Hill, YTV President, sees the promise of a new traveller profile. One that’s here to blend career-building with fun, indicating a possible surge in spending on premium travel experiences. While nightlife remains appealing, perhaps Tuesday night parties may not be as packed. The long-term impact? A burgeoning UK community offering an expanded market segment.
2. The Reinvention of Youth Hostels
Hostels are no longer mere lodging facilities. They’re evolving into hubs that foster genuine connections – both among travellers and with the local community. Danny Lawrence identifies a unique challenge: the younger travelers, particularly those between 18 to 22, are grappling with social gaps caused by pandemic restrictions during their university years. To counteract this, Base has amped up its event roster, encouraging more human connections and less screen time.
3. The Quest for Authenticity
Gen Z’s pursuit of authenticity resonates in every aspect of their travel. For inspiration, Matthew Heyes is seeing platforms like TikTok are replacing traditional search engines, providing vibrant, candid snapshots of destinations. For hostels, this translates into offering authentic local experiences. Alex Hill’s properties, for instance, are forging stronger ties with their respective communities, given the rising trend of backpackers seeking longer stays, ensuring the backpackers get a true ‘hosted experience’ and get to know the ins and outs of the community they are staying in. Echoing this sentiment, Cass Richards from YHA reveals initiatives to collaborate with indigenous communities, offering guests a rich tapestry of cultural experiences.
4. Shifting Priorities
While alcohol remains a staple of youth travel, its prominence is diminishing, especially among European travelers. Danny observes a notable moderation in their drinking habits, especially when compared to their predecessors. In light of this, Cass Richards spotlights sustainability as a focal point, with YHA championing a robust regenerative approach. Their mission? To ensure destinations are left better than they were found, fostering a legacy of conscious travel.
5. Planning Ahead
Spontaneity in travel is taking a backseat, at least for now. This change is attributed more to accommodation shortages than changing traveler whims. Lisanna Weston from Dutchies Travel paints a stark picture of the summer months, where traveler demand outstrips bed availability. The ripple effect of this imbalance is evident in online forums, prompting youth travelers to secure their bookings well in advance.
As we navigate the ever-changing landscape of youth travel, one thing remains clear: the preferences and priorities of today’s young travellers are evolving rapidly. Whether it’s the search for authentic experiences, an increased consciousness about sustainability, or the need for community-centric accommodations, the industry is in a dynamic phase of adaptation. Embracing these shifts and understanding the new-age traveller will be pivotal for businesses to thrive and offer experiences that resonate.
Alex Hill
YTV President and Group Director of Operations at Leisure Accommodation Collective
Matthew Heyes
Founder of Five Bees Media: – Backpacker Job Board – Student Job Board – Grapevine Jobs
Lisanna Weston
Director at DOT Travel HQ (Dutchies, Germans and Latinos Travel)
Cassandra Richards
National Partnerships Manager YHA
Danny Lawrence
General Manager Base St Kilda
