Cultural expedition cruise pioneer Swan Hellenic has announced a new change to its recently invigorated Commercial Team headed by Chief Commercial Officer Patrizia Iantorno. Joining from MSC Cruises Australia, where she drove an impressive 400% increase in group business, Beth will bring Swan Hellenic’s trade partners meticulous support underpinned by detailed market knowledge, in-depth customer insight and true personal commitment.
Beth will be reporting directly to Patrizia Iantorno and have full strategic and commercial responsibility for the Australia and New Zealand market. The region is one of Swan Hellenic’s fastest growing, showing an enthusiastic appreciation of the brand’s unique combination of expert-led authentic expedition experiences with industry-leading comfort, gourmet cuisine and attentive but fuss-free service.
Swan Hellenic Chief Commercial Officer Patrizia Iantorno commented: “It’s a pleasure to welcome Beth to our team. She really “gets” what makes Swan Hellenic special, and will provide precisely the close expert support we pride ourselves on.”
