Melco Resorts & Entertainment has been named winner of the 2023 Pacific Asia Travel Association (PATA) Gold Award’s Marketing Hospitality category for its Melco Style x B. Duck @ Studio City campaign. Melco was selected as the category winner from among 108 entries received from travel and tourism organizations by PATA’s independent judging panel.
Mr. David Sisk, Chief Operating Officer of Macau Resorts, said, “In support of the government’s calls for diversification, our Studio City campaign was strategically designed and implemented to highlight and heighten the breadth of offerings available across our integrated resort, including its hotel accommodations, attractions, entertainment and food & beverage, and to attract visitors from Macau and beyond. Thank you to PATA for the recognition of our team’s efforts in this successful campaign as we look forward to unveiling and launching further world-class entertainment and hospitality options for guests shortly with Studio City’s Phase 2 development.”
In alignment with Studio City’s dynamic concept and target market, the popular B.Duck characters’ fun and adventurous charismas reflect the Melco integrated resort’s positioning as the ultimate entertainment destination in Macau. The Company’s successful and multifaceted Studio City x B.Duck marketing campaign ran in three distinctive phases between August 2022 and April 2023 which featured seasonal tie-ins with the 2022 FIFA World Cup and Chinese New Year.
Supported by the Macao Government Tourism Office (MGTO) since 1995, the PATA Gold Awards recognizes exceptional achievement in a variety of endeavors, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer. Since its inception in 1984, the PATA Gold Award’s winning projects have set industry standards for excellence and innovation, serving as examples for others to follow.
