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In a dazzling display of industry camaraderie and charitable spirit, the 16th annual SITE Classic drew 260 dynamic incentive travel professionals to the breathtaking shores of Conrad Punta de Mita, Mexico. Against an idyllic natural setting, this event proved to be a pivotal nexus of connection, knowledge sharing, and cultural exploration.

The resounding success of this year’s SITE Classic reverberated through the Conrad Punta de Mita halls as the event raised a staggering $258,000 USD. The funds, a culmination of electrifying silent and live auctions, are dedicated to propelling professional development, fostering cutting-edge research, and endowing grants that invigorate the ever-evolving incentive travel sector. Travel aficionados and supporters seized the opportunity to contribute to a cause directly influencing the industry’s evolution.

SITE Classic brings 260 incentive travel professionals to the Conrad Punta de Mita.

Hamish Reid, the esteemed President of the SITE Foundation and Senior Associate Director at MMGY Hills Balfour, expressed his gratitude. “We are thrilled to have witnessed the fervor and generosity that our sponsors and supporters demonstrated through their contributions. These funds fortify our mission to drive growth within the incentive travel landscape.”

Remarkably, the event’s significance went beyond the realm of business. An outstanding $17,135 USD was contributed to the Kokua Restaurant & Hospitality Fund in West Maui, a poignant response to the destructive wildfires that ravaged the region. This compassion underscored the industry’s solidarity and unwavering commitment to the well-being of communities impacted by unforeseen adversities.

Annette Gregg, the visionary CEO of SITE & SITE Foundation, emphasized the profound influence of the SITE Foundation’s contributions since its inception in the late 1980s. Over $10 million USD has been funnelled into igniting industry growth by nurturing professional development, advancing cutting-edge research, and empowering transformative grants. During SITE Classic, a distinguished panel unveiled two pivotal research projects catalyzed by the SITE Foundation – the groundbreaking inSITEs series and the revolutionary Incentive Travel Index. These initiatives underscored the industry’s reliance on meticulous research to sculpt the contours of incentive travel.

Marco Tabet, the esteemed General Manager of Conrad Punta de Mita, radiated pride as he reflected on hosting the illustrious assemblage of industry virtuosos. “Our devoted team labored tirelessly to orchestrate unforgettable encounters that encapsulated our hallmark attention to detail and opulent luxuries. Conrad Punta de Mita’s grandeur was on full display, a testament to our commitment to excellence.”

SITE Classic, the veritable crown jewel of the SITE Foundation’s fundraising endeavours, demonstrated its continued prowess as the event of choice for forward-thinking industry leaders. The anticipation for next year’s iteration is palpable, as the Fontainebleau Miami Beach is poised to host the event from September 9th to 12th. Mark your calendars for an extravaganza that promises to redefine the horizons of incentive travel!