With a splash of colour and a dash of the iconic Melbourne spirit, Flinders Lane is now home to the city’s newest hospitality sensation: Hotel Indigo Melbourne. A product of the groundbreaking partnership between Pro-invest Group and IHG Hotels & Resorts, this luxurious abode seeks to redefine Melbourne’s boutique hotel scene.
According to a recent industry report, the boutique hotel market has seen an average growth of 7% annually in the past five years, revealing a rising demand for personalized experiences over cookie-cutter accommodations. Hotel Indigo Melbourne aligns with this trend and aims to lead the charge.
Hotel Indigo Melbourne on Flinders one bedroom suite with living area.
Formerly the site of a Holiday Inn, Pro-invest Group boldly decided to invest a staggering $20 million to transform the property into a beacon of artistic elegance and modern luxury. The 216-roomed marvel isn’t merely a place to rest one’s head; it’s a creative journey that draws heavily from the enigmatic charm of renowned fashion photographer Helmut Newton, whose studio once graced the nearby vicinity.
Every corner of the hotel serves as a canvas, celebrating Newton’s work and the vibrant essence of Flinders Lane. From the stunningly curated lobby-gallery space to a specially tailored selfie booth – every step within the hotel invites guests to immerse themselves in a blend of art, fashion, and history.
The interior narrative, penned by Suede Interiors, resonates with a ‘lights, camera, action’ theme, seamlessly integrating commissioned artworks from local talents. And it’s not just about aesthetics: thoughtful amenities like Biology care products, Seed & Sprout bathrobes, and expansive workstations ensure the utmost guest comfort. Moreover, the in-house Cartel coffee lounge and upcoming fitness centre – slated for an October debut – promise an enriching stay.
Hotel Indigo Melbourne on Flinders hotel team is ready to welcome curious guests.
Food connoisseurs are in for a treat, too. Nestled within the hotel is the brand-new streetside Spanish taperia, BESO. Spearheaded by the internationally seasoned Ana Cortes Garcia, known for her Melbourne Chef’s Hat accolade, and hospitality industry veteran Guy Holder, BESO is set to offer a compelling fusion of traditional Spanish tapas with contemporary flair.
Located at the heart of Melbourne’s bustling lane culture, Hotel Indigo Melbourne is more than just an accommodation; it’s an experience. Steps away lie a myriad of cultural, sports, and entertainment landmarks, including the Etihad Stadium, Melbourne Convention & Exhibition Centre, and Southbank precinct.
In a statement, Jan Smits, CEO of Asia Pacific of Pro-invest Group, encapsulated the excitement surrounding the opening: “The birth of Hotel Indigo Melbourne on Flinders represents the culmination of substantial investment, artistic vision, and relentless commitment. Our aim? To offer guests a unique window into Melbourne’s soul.”
This isn’t Pro-invest Group’s first foray into the Melbourne hospitality sector. The city is home to six hotels, with Hotel Indigo Brisbane City Centre already in its portfolio. The group’s trajectory continues upwards, with Hotel Indigo Sydney Potts Point on the horizon.
For those eager to book their next Melbourne getaway: Hotel Indigo Melbourne on Flinders 575 Flinders Lane, Melbourne, Australia.
Written by: Christine Nguyen
